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Martha Stewart's Cookies: The Very Best Treats to Bake and to Share (Martha Stewart Living Magazine)
by Martha Stewart Living Magazine
from Clarkson Potter
The perfect cookie for every occasion.
Cookies are the treat that never disappoints. Whether you’re baking for a party or a picnic, a formal dinner or a family supper–or if you simply want something on hand for snacking–there is a cookie that’s just right. In Martha Stewart’s Cookies, the editors of Martha Stewart Living give you 175 recipes and variations that showcase all kinds of flavors and fancies. Besides perennial pleasers like traditional chocolate chip and oatmeal raisin, there are other sweet surprises, including Rum Raisin Shortbread, Peppermint Meringue Sandwiches with Chocolate Filling, and Lime Meltaways.
Cleverly organized by texture, the recipes in Martha Stewart’s Cookies inspire you to think of a classic, nostalgic treat with more nuance. Chapters include all types of treasures: Light and Delicate (Cherry Tuiles, Hazelnut Cookies, Chocolate Meringues); Rich and Dense (Key Lime Bars, Chocolate Mint Sandwiches, Peanut Butter Swirl Brownies); Chunky and Nutty (Magic Blondies, Turtle Brownies, White Chocolate-Chunk Cookies); Soft and Chewy (Snickerdoodles, Fig Bars, Chewy Chocolate Gingerbread Cookies); Crisp and Crunchy (ANZAC Biscuits, Chocolate Pistachio Biscotti, Almond Spice Wafers); Crumbly and Sandy (Cappuccino-Chocolate Bites, Maple-Pecan Shortbread, Lemon-Apricot Sandwiches); and Cakey and Tender (Lemon Madeleines, Carrot Cake Cookies, Pumpkin Cookies with Brown-Butter Icing).
Each tantalizing recipe is accompanied by a lush, full-color photograph, so you never have to wonder how the cookie will look. Beautifully designed and a joy to read, Martha Stewart’s Cookies is rich with helpful tips and techniques for baking, decorating, and storing, as well as lovely gift-packaging ideas in standout Martha Stewart style.
O, The Oprah Magazine Cookbook
by Editors Of O Magazine
from Hyperion
Who wouldn't love to put fantastic foods on the table--extraordinary pleasures for everyday eating; simply delicious treats that can be prepared in record time; comfort food that brings family and friends together; luxurious meals that cost barely more than fast food; divine dishes perfect for guests or just for quiet nights at home? Now you can have all that and more, any time you choose, with this first-ever collection of 175 of the best recipes from O, The Oprah Magazine.
Featuring more than 60 great chefs and food writers, alongside mouth-watering photographs, this cookbook presents an exquisite array of dishes from cocktails to appetizers, main dishes to desserts, soups to sandwiches, and everything in between.
O, The Oprah Magazine Cookbook offers something for everyone--and for all types of occasions, whether you're preparing a feast or looking for a simple dish to satisfy a craving.
- APPETIZERS range from an easy to make Crostini with Wild Mushrooms and Mozzarella to Crushed Potato with Smoked Salmon, Caviar, and Chives; from elegant Grilled Sea Scallops with Tomato-Black Olive Vinaigrette to delectable Fried Green Tomato Salad with Homemade Ranch Dressing.
- INSPIRATION comes from all across the country and around the globe, and you can now enjoy at home dishes such as a tantalizingly bright bowl of Callaloo soup, Moroccan Cinnamon-Rubbed Leg of Lamb, the best Tiramisu ever, an addictive Cuban Grilled Corn on the Cob with Queso Blanco and Lime, and a crazy-delicious New Orleans Creole Gumbo.
- DESSERTS include decadent Black Currant-Tea Chocolate Truffles, amazingly simple Chocolate Pots de Crème, Heavenly Fresh Mint Ice Cream, and silky smooth Banana Pudding. For drinks? Here is a Pomegranate Daiquiri and a Strawberry Mint Iced Tea, both perfect for a summer party, and a frothy Mexican hot chocolate, the ideal thing for a cold winter night.
- ALONG WITH THE RECIPES, professional chefs and celebrated gourmands provide informative, entertaining, and vibrant lessons and advice about food and cooking--and life. Maya Angelou talks about food as a way to soothe discord, but even more important, as a joyful part of life; Gayle King describes how a true food lover can take equal pleasure from fine dining in a fancy restaurant and a casual burger joint; Marcus Samuelsson explains how travel can expand your palate; Nina Simonds brings home vital lessons from Asia about family dining; Art Smith gives inimitable advice on how to make eating outdoors easy, delicious, and fun. Other wonderful contributions come from Govind Armstrong, Leah Chase, Colin Cowie, Rozanne Gold, Michel Nischan, Susan Spungen, and Rori Trovato.
- ALSO INCLUDED are advice on brilliant pairings of wine with food and a special index that leads you right to holiday foods, snacks, vegetarian recipes, party favorites, and kid-friendly dishes.
Sixteen million readers a month turn to the recipe pages in O, The Oprah Magazine to see the featured chefs and their fabulous food as well as the gorgeous photography. Their recipes embody the spirit of O, The Oprah Magazine and will inspire you to create irresistible meals for your family and friends, both every day and on special occasions. More than a collection of recipes, this book is a guide to enjoying food, elevating every dining experience, and appreciating the special role that cooking and eating can, together, play in our lives.
Writer's Digest Handbook of Magazine Article Writing
from Writers Digest Books
This highly anticipated update of the Writer's Digest Handbook of Magazine Article Writing builds off the excellent reputation the first edition enjoys with more of the great information readers have come to expect.
With original material as well as articles taken from the pages of Writer's Digest, the leading authority in the field, this book is the only resource readers need for all of their questions on how to:
* Brainstorm creative article ideas magazine editors will find irresistible
* Find the right magazine for their work
* Compose a professional, sophisticated query letter that catches the editor's eye
* Keep editors coming back for more (get repeat assignments from magazines)
This book is the writer's treasure map to the lucrative field of magazine writing!
Bicycling Magazine's Complete Book of Road Cycling Skills : Your Guide to Riding Faster, Stronger, Longer, and Safer
by Ed Pavelka
from Rodale Press, Inc.
Maybe you're a novice who has yet to squeeze into that first pair of sexy Lycra shorts. Or perhaps you're a seasoned racer who is seeking ways to become stronger and faster. Whatever the case, you will be well served by Ed Pavelka's comprehensive guide, which takes the reader on a highly readable ride through road cycling--from the basics of handling and maintenance to the subtle intricacies of racing. Instead of asking the reader to take his word on every subject, Pavelka has gathered a cast of Olympians and renowned mechanics to tackle whichever topic reflects his or her strongest suit. Besides the basics, chapters also include in-depth advice on sprinting, hill climbing, using heart monitors effectively, training indoors during the wintry months, and even surviving your commute in the concrete jungle. If that's not enough, Pavelka has devoted an entire section to medical concerns, including overtraining, sore knees, and saddle sores. --Ben Tiffany
Bicycling Magazine's New Cyclist Handbook
by Ben Hewitt
from Rodale Books
Proven wisdom and techniques to help new cyclists get on the road to better fitness and safe, skilled riding.
Now completely revised and updated with the latest advances in the sport, this comprehensive handbook will help any new cyclist ride with confidence and avoid common pitfalls. Learn how to choose the right bike, ride safely in traffic, treat and prevent injuries, train for a century, and perform basic maintenance. Packed with quick tips from the pros at Bicycling magazine, this volume provides everything the new cyclist needs to achieve optimum cycling performance.
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)
by Luke Sullivan
from Wiley
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Up For Renewal: What Magazines Taught Me About Love, Sex, and Starting Over
by Cathy Alter
from Atria
By age thirty-seven, Cathy Alter had made a mess of her life. With a failed marriage already under her belt, she was continuing down the path of poor decisions, one paved with a steady stream of junk food, unpaid bills, questionable friends, and highly inappropriate men. So she sat down and asked herself what she truly wanted. A decent guy. A nicer home. More protein. When she took a closer look at her wants, she noticed something that seemed very familiar -- with the addition of exclamation points, her list could easily be transformed into the cover lines on every women's magazine: Find the love you deserve! Paint to the rescue! Eggs-actly perfect meals!
So Cathy gave over her life to the glossies for the next twelve months, resolving to follow their advice without question. By the end of her subscriptions, she would get rid of upper-arm jiggle, crawl out of debt, host the perfect dinner party, run a mile without puking, engage in better bathtub booty, ask for a raise, and rehaul her apartment.
Well, at least that was the premise of her social experiment. What actually happened was much less about cosmetic change and much more about internal transformation. Singular in its voice and yet completely universal, Up for Renewal will appeal to all who have ever wondered if they could actually make their life over.
In Vogue: The Illustrated History of the World's Most Famous Fashion Magazine
by Alberto Oliva
from Rizzoli
In Vogue is a fascinating look at the history of the world's most influential magazine. The complete compendium is illustrated with hundreds of covers and archival interiors of past Vogue editions, featuring the work of some of the twentieth century's most respected artists, cover illustrators, and photographers—from Edward Steichen, Toni Frissell, and Erwin Blumenfeld to Irving Penn, Richard Avedon, David Bailey, Helmut Newton, Annie Leibovitz, Mario Testino, Steven Klein, Bruce Webber, and Herb Ritts. In 1909, an entrepreneurial New Yorker named Condé Nast took charge of a struggling society journal and transformed it into the most glamorous fashion magazine of the twentieth century. In Vogue traces the history, development and influence of this media colossus—from its beginning as a social gazette in the late nineteenth century, to the exploration of modern fashion photography and new visuals in the mid-twentieth century, to its status as the top style magazine today. The book explains the makings of the magazine—from runways, to editorial meetings, to the pages of Vogue.The thoroughly researched story incorporates first-person accounts, interviews with editors and photographers, and excerpts from stories written in the magazine by many world-renowned writers, including Truman Capote, Aldous Huxley, Richard Burton, Federico Fellini, and Marcello Mastroianni. Unparalleled in its scope and exceptionally illustrated, In Vogue is sure to be among the most important publications on the subjects of culture, art, fashion, photography, and media.
Self Magazine's 15 Minutes to Your Best Self: Quick Fixes for a Healthier, Happier Life
by Lucy Danziger
from Gotham
The ultimate guide for time-crunched women: the most important things you can do to improve and organize your life while taking great care of yourself
Women today are trying to outrun a chronic time deficit. So it’s no surprise that “15 Minutes to Your Best Self” has become SELF magazine’s most popular monthly section. Now the editors of SELF have written the ultimate sourcebook with easy-to-do time-saving tips and tricks to help readers be a little healthier and happier every day, without added stress, covering these essential topics:
• Health: The thirty-second heartburn fix, tips for avoiding a long wait at the doctor’s office, ways to reduce your risk of heart disease, and much more
• Fitness: How to burn more calories and maximize a few minutes of exercise each day- without going to the gym. Plus: the best do-anywhere ab flatteners and a quickie routine that will get you total-body toning in under 15 minutes.
• Nutrition: Painless ways to cut calories without saying no to treats; a weight-loss plan that doesn’t involve dieting.
• Happiness: Tips for alleviating stress, recharging your energy, and rejuvenating your psyche
• Beauty: Whiter teeth, shaving without razor burn, and runway-quality makeup on a drugstore budget
• Style: Surefire swimsuit selection, outfits that convert from workday to weekend wear, and other insider tips that make it easy to look great
• Sex and Relationships: Simple, not embarrassing, strategies to put passion back in your life
• Money: How to (finally!) plan and stick to a budget, conquering credit woes, investment basics for fun and profit
• Home: Fast ways to ban clutter, how to throw a chic party and more
Packed with full-color photos, SELF MagazineÂ’s 15 Minutes to Your Best Self is the playful but sophisticated reference busy women can turn to over and over again for ideas, advice, and solutions.
Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides)
by Jon Rognerud
from Entrepreneur Press
Turn Your Website into A Marketing Powerhouse!
Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign.
Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket!
Learn how to:
- Create an attractive website with SEO-enriched content
- Choose the right keywords and create an effective seed list
- Use effective tools to identify and attract quality traffic
- Safeguard your site from becoming spam
- Use cutting-edge tactics to gain exposure and land on page 1 of Google
- Create relationships with other sites through linking
- Use social media sites within your online marketing plan
- Turn traffic into sales
Everything you ever needed to build a website and get results is right here-all in one place!
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