magazines

Martha Stewart's Cookies: The Very Best Treats to Bake and to Share (Martha Stewart Living Magazine)

The perfect cookie for every occasion.

Cookies are the treat that never disappoints. Whether you’re baking for a party or a picnic, a formal dinner or a family supper–or if you simply want something on hand for snacking–there is a cookie that’s just right. In Martha Stewart’s Cookies, the editors of Martha Stewart Living give you 175 recipes and variations that showcase all kinds of flavors and fancies. Besides perennial pleasers like traditional chocolate chip and oatmeal raisin, there are other sweet surprises, including Rum Raisin Shortbread, Peppermint Meringue Sandwiches with Chocolate Filling, and Lime Meltaways.

Cleverly organized by texture, the recipes in Martha Stewart’s Cookies inspire you to think of a classic, nostalgic treat with more nuance. Chapters include all types of treasures: Light and Delicate (Cherry Tuiles, Hazelnut Cookies, Chocolate Meringues); Rich and Dense (Key Lime Bars, Chocolate Mint Sandwiches, Peanut Butter Swirl Brownies); Chunky and Nutty (Magic Blondies, Turtle Brownies, White Chocolate-Chunk Cookies); Soft and Chewy (Snickerdoodles, Fig Bars, Chewy Chocolate Gingerbread Cookies); Crisp and Crunchy (ANZAC Biscuits, Chocolate Pistachio Biscotti, Almond Spice Wafers); Crumbly and Sandy (Cappuccino-Chocolate Bites, Maple-Pecan Shortbread, Lemon-Apricot Sandwiches); and Cakey and Tender (Lemon Madeleines, Carrot Cake Cookies, Pumpkin Cookies with Brown-Butter Icing).

Each tantalizing recipe is accompanied by a lush, full-color photograph, so you never have to wonder how the cookie will look. Beautifully designed and a joy to read, Martha Stewart’s Cookies is rich with helpful tips and techniques for baking, decorating, and storing, as well as lovely gift-packaging ideas in standout Martha Stewart style.

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Writer's Digest Handbook of Magazine Article Writing

This highly anticipated update of the Writer's Digest Handbook of Magazine Article Writing builds off the excellent reputation the first edition enjoys with more of the great information readers have come to expect.

With original material as well as articles taken from the pages of Writer's Digest, the leading authority in the field, this book is the only resource readers need for all of their questions on how to:

* Brainstorm creative article ideas magazine editors will find irresistible

* Find the right magazine for their work

* Compose a professional, sophisticated query letter that catches the editor's eye

* Keep editors coming back for more (get repeat assignments from magazines)

This book is the writer's treasure map to the lucrative field of magazine writing!

The Best American Magazine Writing 2007 (Best American Magazine Writing)

O, The Oprah Magazine Cookbook

Who wouldn't love to put fantastic foods on the table--extraordinary pleasures for everyday eating; simply delicious treats that can be prepared in record time; comfort food that brings family and friends together; luxurious meals that cost barely more than fast food; divine dishes perfect for guests or just for quiet nights at home? Now you can have all that and more, any time you choose, with this first-ever collection of 175 of the best recipes from O, The Oprah Magazine.

Featuring more than 60 great chefs and food writers, alongside mouth-watering photographs, this cookbook presents an exquisite array of dishes from cocktails to appetizers, main dishes to desserts, soups to sandwiches, and everything in between.

O, The Oprah Magazine Cookbook offers something for everyone--and for all types of occasions, whether you're preparing a feast or looking for a simple dish to satisfy a craving.

• APPETIZERS range from an easy to make Crostini with Wild Mushrooms and Mozzarella to Crushed Potato with Smoked Salmon, Caviar, and Chives; from elegant Grilled Sea Scallops with Tomato-Black Olive Vinaigrette to delectable Fried Green Tomato Salad with Homemade Ranch Dressing.
  
  
• INSPIRATION comes from all across the country and around the globe, and you can now enjoy at home dishes such as a tantalizingly bright bowl of Callaloo soup, Moroccan Cinnamon-Rubbed Leg of Lamb, the best Tiramisu ever, an addictive Cuban Grilled Corn on the Cob with Queso Blanco and Lime, and a crazy-delicious New Orleans Creole Gumbo.
  
  
• DESSERTS include decadent Black Currant-Tea Chocolate Truffles, amazingly simple Chocolate Pots de Crème, Heavenly Fresh Mint Ice Cream, and silky smooth Banana Pudding. For drinks? Here is a Pomegranate Daiquiri and a Strawberry Mint Iced Tea, both perfect for a summer party, and a frothy Mexican hot chocolate, the ideal thing for a cold winter night.
  
  
• ALONG WITH THE RECIPES, professional chefs and celebrated gourmands provide informative, entertaining, and vibrant lessons and advice about food and cooking--and life. Maya Angelou talks about food as a way to soothe discord, but even more important, as a joyful part of life; Gayle King describes how a true food lover can take equal pleasure from fine dining in a fancy restaurant and a casual burger joint; Marcus Samuelsson explains how travel can expand your palate; Nina Simonds brings home vital lessons from Asia about family dining; Art Smith gives inimitable advice on how to make eating outdoors easy, delicious, and fun. Other wonderful contributions come from Govind Armstrong, Leah Chase, Colin Cowie, Rozanne Gold, Michel Nischan, Susan Spungen, and Rori Trovato.
  
  
• ALSO INCLUDED are advice on brilliant pairings of wine with food and a special index that leads you right to holiday foods, snacks, vegetarian recipes, party favorites, and kid-friendly dishes.

Sixteen million readers a month turn to the recipe pages in O, The Oprah Magazine to see the featured chefs and their fabulous food as well as the gorgeous photography. Their recipes embody the spirit of O, The Oprah Magazine and will inspire you to create irresistible meals for your family and friends, both every day and on special occasions. More than a collection of recipes, this book is a guide to enjoying food, elevating every dining experience, and appreciating the special role that cooking and eating can, together, play in our lives.

Triathlete Magazine's Complete Triathlon Book: The Training, Diet, Health, Equipment, and Safety Tips You Need to Do Your Best

In one handy, easily referenced guide, TRIATHLETE MAGAZINE'S COMPLETE TRIATHLON BOOK offers the best advice, stories, and tips from the top coaches and athletes who have contributed to the magazine over the years. Appealing to both novices and the most seasoned athlete, the book strikes a balance between technical depth and beginner-friendliness by getting right down to the guidelines that all triathletes can use. In addition, the book offers advice for the various categories of triathletes: beginners, veterans, short-course specialists, Ironman specialists, and others. Bearing the name of the most popular source forinformation on the sport, this book is sure to become a classic among triathlon enthusiasts.

TRIATHLETE MAGAZINE'S COMPLETE BOOK OF TRIATHLON offers the best advice, stories, and tips from elite coaches and athletes who have contributed to the magazine over the years in one handy, easily referenced package.Striking a balance between technical depth and beginner-friendliness, the book appeals to both novices and veterans by omitting all unnecessary details and getting right down to the bottom-line guidelines that all triathletes can use. Also, wherever appropriate, the book offers guidelines for the various categories of triathlete-beginners, veterans, short-course specialists, and even Ironman specialists.

Bicycling Magazine's Complete Book of Road Cycling Skills : Your Guide to Riding Faster, Stronger, Longer, and Safer

Maybe you're a novice who has yet to squeeze into that first pair of sexy Lycra shorts. Or perhaps you're a seasoned racer who is seeking ways to become stronger and faster. Whatever the case, you will be well served by Ed Pavelka's comprehensive guide, which takes the reader on a highly readable ride through road cycling--from the basics of handling and maintenance to the subtle intricacies of racing. Instead of asking the reader to take his word on every subject, Pavelka has gathered a cast of Olympians and renowned mechanics to tackle whichever topic reflects his or her strongest suit. Besides the basics, chapters also include in-depth advice on sprinting, hill climbing, using heart monitors effectively, training indoors during the wintry months, and even surviving your commute in the concrete jungle. If that's not enough, Pavelka has devoted an entire section to medical concerns, including overtraining, sore knees, and saddle sores. --Ben Tiffany

2008 Official Vintage Guitar Magazine Price Guide

The Official Vintage Guitar Magazine Price Guide continues to be the industry-leading reference for values on vintage and collectible guitars, basses, lap steels, mandolins, ukuleles, banjos, amps, and effects. The expanded 2008 edition spans over 500 pages and includes information on more than 1,400 brands and more than 1,000 photos, plus a detailed look at the "hows" and "whys" of the collectible instrument market. This guide is the only such work to cover all this in one very affordable volume!

The Magazine from Cover to Cover

For more than three centuries, the magazine in America has been the medium for thoughtful analysis, perspective, context, information, creativity, and fun. Providing a unique and comprehensive overview of this vibrant and continually evolving industry, Magazine Publishing and The Magazine from Cover to Cover have now been thoroughly revised and updated in a new single edition: The Magazine from Cover to Cover, Second Edition. For anyone wanting to learn about magazine publishing--whether you are a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a valuable and timely resource. It provides a fascinating perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry.
Combining extensive research with an engaging and attractive presentation, this wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors. Comments from top magazine professionals on specific industry issues, ranging from ad-free magazines to celebrity journalism, are included.
This second edition has been updated to include coverage of: * Circulation and advertising trends and data * The effects of evolving media and new technology on magazines and their staffs, including the evolution of job titles and responsibilities * The expansion and influence of custom publishing * The growth of international publishing * The continuing merger of advertising and editorial, resulting in magalogs, magazines with a single advertising sponsor, and an overall increase in advertising pressure on editorial * Details on demographic changes, represented in increased titles for: * ethnic groups including Latinos, Blacks, and Asians * age groups including children ages 2-4 years, teens, and young men * The challenges of responding to shareholders as well as to readers

Bicycling Magazine's New Cyclist Handbook