Science & Nature

Who Reads Wired?
Wired readers want to know how technology is changing the world, and they’re interested in big, relevant ideas, even if those ideas challenge their assumptions—or blow their minds. Wired readers are generally familiar with computers and the Internet, but this is definitely not a computer magazine—Wired won’t teach you how to upgrade your RAM. Instead, it’s a magazine about science, art, adventure, online culture, business, philosophy … and bright shiny beautiful gadgets. Each month, more than 2 million smart, savvy readers come to Wired for clean, clear writing with a wry twist.

What You Can Expect in Each Issue:

• Start: In Start, readers are treated to quick bites of information on everything from provocative innovations (in-flight Wi-Fi, anyone?) and new technologies (who won the DVD format wars?) to cultural shifts (why are Korean schoolgirls buying mini refrigerators?). Looking for tips on touching up your digital pictures or resetting a dislocated shoulder? Start has those, too. The stories are presented in smart, irreverent language with WiredÂ’s signature visual flair.
• Test: Wired has covered gear and gadgets since its very first issue. Every month, Test gives readers the definitive take on the hottest products on the market, from the newest HDTVs to the slimmest notebook computers. The best tech writers in the business put the gear through a rigorous review and rate it from 1 to 10. Mix in Wired's trademark visuals and humor and you've got the most useful, entertaining coverage of products anywhere.
• Play: Now that popular culture is Wired culture, this is the best place to turn for the skinny on whatÂ’s cool, quirky, and fun. The section kicks off with Playlist: the top 10 newest, coolest things in the Wired world. In the rest of Play, editors delve deeper into movies, art, books, games, design, and online entertainment. Plus, it delivers the big picture so readers understand why these things matter. Wondering about cognitive science behind Halo 3? Curious about the cutting-edge engineering that goes into making a Top 40 single? The answers are in Play every month.
• Endgame: Part contest, part game, and totally engrossing, the Endgame puzzle challenges Wired readers to think deeply, both on and off the page.
• Features: Each month, the editors open a window to the future of technology, business, entertainment, science, and culture. We recently devoted 22 pages to the thorny questions to which scientists still don't have answers: Why do we sleep? What causes ice ages? Do forests actually speed up global warming? Other recent topics: How Apple does so well by behaving so badly; the race to build the 100-mile-per-gallon car; 12 ways to supercharge your brain; and how personal genomics could change the way you live.

Magazine Layout:
Outstanding print design is about the seamless integration of compelling stories and fresh ideas with expert typography, arresting photography, and sharp illustration. Inventive visual architecture has been part of the magazineÂ’s DNA from the beginning. Fifteen years on, Wired is still the place to turn for eye-popping images and a style that sets the pace for the rest of the magazine design world. .

Click on any image below to see select pages from Wired:



Contributors:
Wired editor in chief Chris Anderson, author of The Long Tail, writes regularly for the magazine. Among our other writers are Steven Levy, Joshua Davis, Steven Johnson, Jeff Howe, Lawrence Lessig, Daniel H. Pink, Bruce Sterling, Clive Thompson, and Gary Wolf. Contributing photographers and artists include Dan Winters, Platon, Nigel Parry, Andrew Zuckerman, Robert Maxwell, Bryan Christie, Tobias Frere-Jones, Jonathan Hoeffler, and Jason Lee.

Past Issues:


Awards:
Under the leadership of editor in chief Chris Anderson, Wired has been nominated an unprecedented six consecutive times for the National Magazine Award for General Excellence, winning the industry's top prize in 2005 and 2007. In 2008 Wired was nominated for three NMAs, for General Excellence, Design, and Best Section. In 2008 the magazine was nominated for 18 of the top awards from the Society of Publication Designers.

Who Reads Wired?
Wired readers want to know how technology is changing the world, and they’re interested in big, relevant ideas, even if those ideas challenge their assumptions—or blow their minds. Wired readers are generally familiar with computers and the Internet, but this is definitely not a computer magazine—Wired won’t teach you how to upgrade your RAM. Instead, it’s a magazine about science, art, adventure, online culture, business, philosophy … and bright shiny beautiful gadgets. Each month, more than 2 million smart, savvy readers come to Wired for clean, clear writing with a wry twist.

What You Can Expect in Each Issue:

• Start: In Start, readers are treated to quick bites of information on everything from provocative innovations (in-flight Wi-Fi, anyone?) and new technologies (who won the DVD format wars?) to cultural shifts (why are Korean schoolgirls buying mini refrigerators?). Looking for tips on touching up your digital pictures or resetting a dislocated shoulder? Start has those, too. The stories are presented in smart, irreverent language with WiredÂ’s signature visual flair.
• Test: Wired has covered gear and gadgets since its very first issue. Every month, Test gives readers the definitive take on the hottest products on the market, from the newest HDTVs to the slimmest notebook computers. The best tech writers in the business put the gear through a rigorous review and rate it from 1 to 10. Mix in Wired's trademark visuals and humor and you've got the most useful, entertaining coverage of products anywhere.
• Play: Now that popular culture is Wired culture, this is the best place to turn for the skinny on whatÂ’s cool, quirky, and fun. The section kicks off with Playlist: the top 10 newest, coolest things in the Wired world. In the rest of Play, editors delve deeper into movies, art, books, games, design, and online entertainment. Plus, it delivers the big picture so readers understand why these things matter. Wondering about cognitive science behind Halo 3? Curious about the cutting-edge engineering that goes into making a Top 40 single? The answers are in Play every month.
• Endgame: Part contest, part game, and totally engrossing, the Endgame puzzle challenges Wired readers to think deeply, both on and off the page.
• Features: Each month, the editors open a window to the future of technology, business, entertainment, science, and culture. We recently devoted 22 pages to the thorny questions to which scientists still don't have answers: Why do we sleep? What causes ice ages? Do forests actually speed up global warming? Other recent topics: How Apple does so well by behaving so badly; the race to build the 100-mile-per-gallon car; 12 ways to supercharge your brain; and how personal genomics could change the way you live.

Magazine Layout:
Outstanding print design is about the seamless integration of compelling stories and fresh ideas with expert typography, arresting photography, and sharp illustration. Inventive visual architecture has been part of the magazineÂ’s DNA from the beginning. Fifteen years on, Wired is still the place to turn for eye-popping images and a style that sets the pace for the rest of the magazine design world. .

Click on any image below to see select pages from Wired:



Contributors:
Wired editor in chief Chris Anderson, author of The Long Tail, writes regularly for the magazine. Among our other writers are Steven Levy, Joshua Davis, Steven Johnson, Jeff Howe, Lawrence Lessig, Daniel H. Pink, Bruce Sterling, Clive Thompson, and Gary Wolf. Contributing photographers and artists include Dan Winters, Platon, Nigel Parry, Andrew Zuckerman, Robert Maxwell, Bryan Christie, Tobias Frere-Jones, Jonathan Hoeffler, and Jason Lee.

Past Issues:


Awards:
Under the leadership of editor in chief Chris Anderson, Wired has been nominated an unprecedented six consecutive times for the National Magazine Award for General Excellence, winning the industry's top prize in 2005 and 2007. In 2008 Wired was nominated for three NMAs, for General Excellence, Design, and Best Section. In 2008 the magazine was nominated for 18 of the top awards from the Society of Publication Designers.

Who Reads Discover?
Discover attracts intelligent and curious readers - forward thinkers and public advocates engaging in a dialogue of action that influences opinion leaders and encourages innovation. They are active in their communities, carry a strong voice concerning political issues and are very active in environmental groups.

What You Can Expect in Each Issue:

• Vital Signs: DiscoverÂ’s longest-running and most popular column. Each month, an emergency room doctor describes and solves a real-life medical mystery.
• Better Planet: Questioning the choices we make about our environment, and how we affect its overall health.
• 20 Things You DidnÂ’t Know About...: An exploration of arcane and interesting bits of information that you may not be able to Google.
• Data: Informative news section with short pieces on breaking science developments.
• Blinded by Science: A column where humor meets science, written by novelist Bruno Maddox, nominated for the 2007 National Magazine Award, Columns and Commentary.
• ThinkTech: Discover's monthly look at technology moving out of the lab and into the mainstream.
• Features: Cover subjects represent a selection of topical science, technology, environmental, global and health issues that affect our life and the world around us. Recent issues include: Year in Science, Dedicated issue, The Secret Einstein, Better Planet, Extreme Engineering, Scientist of the Year.

Past Issues:

Contributors:
Discover draws on the talents of some of America's premier nonfiction writers, including Walter Isaacson, Jared Diamond, Jim Holt, and Carl Zimmer. Some of our contributors are veteran science journalists; others regard science just as one source of great ideas. What they all have in common is a rare ability to conduct deep investigations into the most complex topics and emerge with stories that will entertain and enlighten anyone who appreciates a good narrative.

Magazine Layout:
Discover gives its readers the real story: on-the-scene photography, highly personal portrait shots, and cutting edge scientific imagery. The design is elegant and refined--not dry like a textbook, not glossy and remote like a travel guide. Every issue contains a balance of big-idea, text driven stories and more image-rich features that convey the feel of where and how the most amazing research happens.

Comparisons to Other Magazines:
Discover examines what really matters about science and places it squarely in a human context. It is an accessible guide to the ideas that matter most in today's world. Unlike Scientific American, it is accessible to any curious reader, not just to science insiders. Unlike Popular Science and Popular Mechanics, it focuses on ideas and discoveries, not gadgets and weapons. And unlike National Geographic, it does not shy away from the personal, political, and social aspects of science. Above all, Discover is unique in combining deep, probing reporting with accessible, narrative writing--more in the mode of The New Yorker than in the style of traditional science journalism.

Advertising:
US Navy, Chevy, Hartford, Bose, Aridian Publishing, Shell, BBC, PBS, VISA, Ford, Ambien, GM, Sony, Sanyo, Discovery Channel, Math Tutor, Rosetta Stone, Gel Pro, Caravan Tours, First Street, Vanguard, Michelin, Lantus, etc.

Awards:

• Discover was presented with an award by the American Society of Journalists and Authors for July '07 feature on Science and Islam.
• MPA Digital Awards 2007 BEST PODCAST SERIES: Recognizes creativity and content innovation in a magazineÂ’s podcast series – DiscoverÂ’s Vital Signs won 3rd place.
• 2007 Ellie National Magazine Award Finalist, Columns and Commentary