Home & Garden

Who Reads Wired?
Wired readers want to know how technology is changing the world, and they're interested in big, relevant ideas, even if those ideas challenge their assumptions—or blow their minds. Wired readers are generally familiar with computers and the Internet, but this is definitely not a computer magazine—Wired won't teach you how to upgrade your RAM. Instead, it's a magazine about science, art, adventure, online culture, business, philosophy … and bright shiny beautiful gadgets. Each month, more than 2 million smart, savvy readers come to Wired for clean, clear writing with a wry twist.

What You Can Expect in Each Issue:

• Start: In Start, readers are treated to quick bites of information on everything from provocative innovations (in-flight Wi-Fi, anyone?) and new technologies (who won the DVD format wars?) to cultural shifts (why are Korean schoolgirls buying mini refrigerators?). Looking for tips on touching up your digital pictures or resetting a dislocated shoulder? Start has those, too. The stories are presented in smart, irreverent language with Wired's signature visual flair.
• Test: Wired has covered gear and gadgets since its very first issue. Every month, Test gives readers the definitive take on the hottest products on the market, from the newest HDTVs to the slimmest notebook computers. The best tech writers in the business put the gear through a rigorous review and rate it from 1 to 10. Mix in Wired's trademark visuals and humor and you've got the most useful, entertaining coverage of products anywhere.
• Play: Now that popular culture is Wired culture, this is the best place to turn for the skinny on what's cool, quirky, and fun. The section kicks off with Playlist: the top 10 newest, coolest things in the Wired world. In the rest of Play, editors delve deeper into movies, art, books, games, design, and online entertainment. Plus, it delivers the big picture so readers understand why these things matter. Wondering about cognitive science behind Halo 3? Curious about the cutting-edge engineering that goes into making a Top 40 single? The answers are in Play every month.
• Endgame: Part contest, part game, and totally engrossing, the Endgame puzzle challenges Wired readers to think deeply, both on and off the page.
• Features: Each month, the editors open a window to the future of technology, business, entertainment, science, and culture. We recently devoted 22 pages to the thorny questions to which scientists still don't have answers: Why do we sleep? What causes ice ages? Do forests actually speed up global warming? Other recent topics: How Apple does so well by behaving so badly; the race to build the 100-mile-per-gallon car; 12 ways to supercharge your brain; and how personal genomics could change the way you live.

Magazine Layout:
Outstanding print design is about the seamless integration of compelling stories and fresh ideas with expert typography, arresting photography, and sharp illustration. Inventive visual architecture has been part of the magazine's DNA from the beginning. Fifteen years on, Wired is still the place to turn for eye-popping images and a style that sets the pace for the rest of the magazine design world. .

Click on any image below to see select pages from Wired:



Contributors:
Wired editor in chief Chris Anderson, author of The Long Tail, writes regularly for the magazine. Among our other writers are Steven Levy, Joshua Davis, Steven Johnson, Jeff Howe, Lawrence Lessig, Daniel H. Pink, Bruce Sterling, Clive Thompson, and Gary Wolf. Contributing photographers and artists include Dan Winters, Platon, Nigel Parry, Andrew Zuckerman, Robert Maxwell, Bryan Christie, Tobias Frere-Jones, Jonathan Hoeffler, and Jason Lee.

Past Issues:


Awards:
Under the leadership of editor in chief Chris Anderson, Wired has been nominated an unprecedented six consecutive times for the National Magazine Award for General Excellence, winning the industry's top prize in 2005 and 2007. In 2008 Wired was nominated for three NMAs, for General Excellence, Design, and Best Section. In 2008 the magazine was nominated for 18 of the top awards from the Society of Publication Designers.

Who Reads Domino?
Domino is a style magazine that focuses on life at home. Think of it as a search engine for great decor. It is written for the busy, fashion-conscious, discerning woman, who is passionate about living with style but may lack the time or expertise to navigate the decorating terrain. Domino is there to help.

Domino's editors, with great taste, cull the market so that its readers can spend more time enjoying their lives and their homes. Through the beautiful interiors they photograph and feature, they reveal the secrets of how rooms are actually put together. Domino's editors have the know-how, the access, the resources, the buying information and the knowledge of decorating and lifestyle trends. They help readers connect the dots between inspiration and realization, so that readers can make their own homes work better for their own lives. Great style, as Domino's readers know, is all about personal choice. Domino liberates and inspires its readers to be able to make those personal choices.

What You Can Expect in Each Issue:

• Destination: Every issue features a shopping guide to a particular city, highlighting the best neighborhoods, the most interesting places to eat and stay, and the best boutiques.
• Scouting: The scouting section features the things that Domino's editors have discovered and are obsessing over, the best new products, designers, plus quick solutions and easy ideas from decorators.
• Decorating: The decorating section takes the mystery out of decorating and shows readers how to put the pieces together. This eclectic mix of articles runs the gamut: how-tos and tips from designers; answers to décor dilemmas from an on-staff industry leader. Regular features include: Guides to the best furniture options at different price points; Perfect Pairs, in which we take two pieces of furniture (i.e. bed and bedside table) and scour the market for the ones that best go together; Paint Palettes, shown in rooms so that you can see how it will actually look; and Outfit to Room, in which we translate a stylish outfit into an equally stylish room.
• Entertaining: The typical Domino reader is busy and doesn't always know when she will find the time to do the entertaining she would like to do. The solutions Domino offers are meant to help her host a meal or a party like she has nothing but time, and a full staff to boot. Domino features seasonally inspired recipes and party throwing ideas that are as glamorous as they are easy. The result is inspiration for the host with a surplus of taste but not a surplus of time.
• Nesting: Nesting offers everything you need to make the time you spend at home more enjoyable, relaxing and efficient. Whether it's beauty and spa treatments you can enjoy in your own bathroom, organizational ideas for the black hole that has become your closet, or a rigorous test drive of kitchen appliances, these articles help you build a sound foundation for your household and enjoy the home you have already created.
• Renovating: Domino's Renovator's Notebook aims to simplify the process of "home improvement"--and even to make it pleasurable--with stylish and practical ideas for transforming a space. This section features room makeovers, tips for dealing with contractors, information on how much work should cost, as well as truly doable DIY projects, and reports on the best new trends (plus detailed info about how to make them work).
• Giving Back: Everybody wants to do good, but how? Each month the editors find ways to help Domino's readers clear their karma by contributing to stylish and substantial causes, all while shopping, having fun, or clearing clutter from their homes.
• Features: Each issue features several stunning interiors, large and small, urban and suburban, from across the country. Through text and photographs, Domino reveals both the spaces themselves and the ways in which people live in those spaces. In each article the reader not only enjoys a voyeuristic walk through someone else's home, but also gets a mother lode of important information--how to achieve a look, where to find specific components, and what logic defines particular design choices. The style and design-ethic employed in each case may differ, but all of the homes it features approach design in an innovative, exciting and personal way. Most importantly these are real homes, living spaces, not show-rooms. Though Domino often features the homes of decorators and celebrities (as well as those of design-minded lay-people), its articles are about real people who live real lives, and who have designed their homes to make those lives more effective and more beautiful.

Past Issues:

Contributors:
Domino's contributors are people who have made names for themselves as designers, trendsetters and style-makers, stars of their fields who generously lend their expertise and skill to Domino each month: Marian McEvoy, doyenne of the shelter magazine world; Rita Konig, author and tastemaker; Jennifer Rubell, cookbook writer and consummate hostess. And behind it all are the people who have shaped Domino from the beginning: Founding Editor in chief Deborah Needleman, Creative Director Sara Ruffin Costello, and Style Director Dara Caponigro, the style gurus who set the tone for every issue, and whose impeccable taste and clear vision have set a new standard in the field.

Magazine Layout:
Domino's unusual approach to photography creates the beautiful alchemy of real life and fantasy that makes the magazine so enticing. Natural light, intimate angles and styling that celebrate the imperfections of life being lived set Domino interiors apart; there's always a sense that someone just left the room. The magazine's smart, sophisticated design offers several points of entry, so text feels conversational and entertaining. Visually and via text, Domino relates to readers in a close, fast, honest way.

Comparisons to Other Magazines:
The shelter magazine industry has traditionally reserved design as the territory of the elite. Domino shatters this premise, opening up that universe and showing readers how to navigate the terrain. We do this by featuring stylish yet affordable options, rooms that always have a characteristic mix of high and low furnishings, and by making a commitment to offer sustainable and eco-friendly design options. Its whole ethos is different. Unlike other design magazines, Domino focuses both on beautiful spaces and the people who live in those spaces. Down-to-earth, witty and easy to relate to, Domino makes readers part of the party, rather than onlookers. Advice is offered as options, never as imperatives. Readers always feel welcome, energized and taken care of, never burdened.

Awards:
The magazine industry has recognized Domino's excellence since its start. When the magazine was launched in 2006, it swept all the major new-magazine awards. Advertising Age and Media Industry Newsletter called it launch of the year, and Adweek called it start up of the year. More recently, Domino was nominated for two prestigious National Magazine Awards by the American Society of Magazine editors.

Domino has also been recognized for its commitment to good works. The "Domino design project" (which transformed 40 apartments in the South Bronx into beautiful homes for women and their families living with HIV/AIDS) won "Community Involvement Program of the Year" at the Stevie Awards for Women in Business.

Who Reads Wired?
Wired readers want to know how technology is changing the world, and they're interested in big, relevant ideas, even if those ideas challenge their assumptions—or blow their minds. Wired readers are generally familiar with computers and the Internet, but this is definitely not a computer magazine—Wired won't teach you how to upgrade your RAM. Instead, it's a magazine about science, art, adventure, online culture, business, philosophy … and bright shiny beautiful gadgets. Each month, more than 2 million smart, savvy readers come to Wired for clean, clear writing with a wry twist.

What You Can Expect in Each Issue:

• Start: In Start, readers are treated to quick bites of information on everything from provocative innovations (in-flight Wi-Fi, anyone?) and new technologies (who won the DVD format wars?) to cultural shifts (why are Korean schoolgirls buying mini refrigerators?). Looking for tips on touching up your digital pictures or resetting a dislocated shoulder? Start has those, too. The stories are presented in smart, irreverent language with Wired's signature visual flair.
• Test: Wired has covered gear and gadgets since its very first issue. Every month, Test gives readers the definitive take on the hottest products on the market, from the newest HDTVs to the slimmest notebook computers. The best tech writers in the business put the gear through a rigorous review and rate it from 1 to 10. Mix in Wired's trademark visuals and humor and you've got the most useful, entertaining coverage of products anywhere.
• Play: Now that popular culture is Wired culture, this is the best place to turn for the skinny on what's cool, quirky, and fun. The section kicks off with Playlist: the top 10 newest, coolest things in the Wired world. In the rest of Play, editors delve deeper into movies, art, books, games, design, and online entertainment. Plus, it delivers the big picture so readers understand why these things matter. Wondering about cognitive science behind Halo 3? Curious about the cutting-edge engineering that goes into making a Top 40 single? The answers are in Play every month.
• Endgame: Part contest, part game, and totally engrossing, the Endgame puzzle challenges Wired readers to think deeply, both on and off the page.
• Features: Each month, the editors open a window to the future of technology, business, entertainment, science, and culture. We recently devoted 22 pages to the thorny questions to which scientists still don't have answers: Why do we sleep? What causes ice ages? Do forests actually speed up global warming? Other recent topics: How Apple does so well by behaving so badly; the race to build the 100-mile-per-gallon car; 12 ways to supercharge your brain; and how personal genomics could change the way you live.

Magazine Layout:
Outstanding print design is about the seamless integration of compelling stories and fresh ideas with expert typography, arresting photography, and sharp illustration. Inventive visual architecture has been part of the magazine's DNA from the beginning. Fifteen years on, Wired is still the place to turn for eye-popping images and a style that sets the pace for the rest of the magazine design world. .

Click on any image below to see select pages from Wired:



Contributors:
Wired editor in chief Chris Anderson, author of The Long Tail, writes regularly for the magazine. Among our other writers are Steven Levy, Joshua Davis, Steven Johnson, Jeff Howe, Lawrence Lessig, Daniel H. Pink, Bruce Sterling, Clive Thompson, and Gary Wolf. Contributing photographers and artists include Dan Winters, Platon, Nigel Parry, Andrew Zuckerman, Robert Maxwell, Bryan Christie, Tobias Frere-Jones, Jonathan Hoeffler, and Jason Lee.

Past Issues:


Awards:
Under the leadership of editor in chief Chris Anderson, Wired has been nominated an unprecedented six consecutive times for the National Magazine Award for General Excellence, winning the industry's top prize in 2005 and 2007. In 2008 Wired was nominated for three NMAs, for General Excellence, Design, and Best Section. In 2008 the magazine was nominated for 18 of the top awards from the Society of Publication Designers.

Who Reads Dog Fancy?
Dog Fancy is devoted to the care and enjoyment of all dogs - purebreds and mixed breeds alike. Its goal is to educate, enlighten and entertain its readers, providing them with accessible information they need to be responsible pet owners.

What You Can Expect in Each Issue:
Regular Departments include:

• Readers Bark Back: Focuses on reader interaction.
• Newshound: Dogs news, tips and trends.
• Clean Dog Clean House: Advice from Dog Fancy's cleaning expert.
• Canine Traveler: Tips on where and how to travel with your pet.
• Natural Dog: Cutting-edge trends in holistic health care.
• Best Behavior: Tools to train your pet dog.
• Checkup: Ask the Vet plus other health news.
• Haute Dog: Luxury and lifestyle trends for the pampered pooch.
• Features: Expert advice on the right dog for your lifestyle, training, health and grooming. Recent articles include "Dog Parks: Then and Now," "Achoo, Got Dog Allergies?" Realistic strategies for living in harmony with your pet, and "What Puppies Need."

Past Issues:

Contributors:
Our editors and contributors are dog lovers just like our readers. Contributing writers include renowned veterinarians, dog trainers and the top dog writers. They are the experts in the field and include September Morn, dog trainer; Karla S. Rugh, DVM, Ph.D.; Eve Adamson, award-winning pet writer; and Kathy Salzberg, NCMG, Certified Master Groomer.

Magazine Layout:
Dog Fancy is information driven and provides opportunity for reader interaction. The features are complemented by beautiful four-color photography. Every issue includes a fold-out four-color poster featuring different breeds. Bonus posters are included quarterly with helpful care information. Layouts include sidebars that provide useful information in an easy-to-read and reference format.

Comparisons to Other Magazines:
Dog Fancy is the world's most widely read dog magazine. It speaks to passionate, caring and responsive dog owners. It addition, it reaches more than 40,000 influencers in the canine field. Dog Fancy is engaging, easy-to-digest, clear and concise. It is the comprehensive resources for all things dog.

Advertising:
Advertising is relevant to the magazine, offering products and services that dog lovers will be interested in. Advertisers include manufacturers of food and treats, cages and carriers, flea and tick medications, toys and accessories and gifts for dog lovers.

Awards:
Dog Fancy received two Maxwell awards at the 2007 Dog Writers Association of America Awards Banquet. In 2006, Dog Fancy was named the Best All-Breed magazine by the Dog Writers Association of America.

Who Reads Bon Appetit?
Bon Appetit readers are passionate, hands-on cooks who love being in the kitchen, entertaining, traveling, and dining out. They are interested in what's new in the food world, as well as up-to-date information on wine, beer, and spirits. Bon Appetit appeals to a wide variety of readers: Experienced cooks will find plenty of articles that improve their skills, while those new to the kitchen will learn the basics and more with the friendly and accessible format. When readers are crunched for time, they turn to Bon Appetit for creative, fresh, and modern dishes that can be made in just a few minutes.

What You Can Expect in Each Issue:

• Fast, Easy, Fresh: Quick weeknight recipes that feature seasonal ingredients and interesting twists on favorite dishes.
• Family Style: A fast, fun dinner that everyone in the family will enjoy, plus ideas for what to do with the leftovers.
• At the Market: What's in season now and how to make the most of it.
• Cooking Life: One woman's adventures in the kitchen, with recipes.
• Health Wise: How to eat healthfully and well.
• Wine & Spirits: What to drink now.
• Prep School: Tips and tools from the Bon Appetit test kitchen to help you cook with confidence.
• Features: In-depth articles on a wide variety of topics. Recent issues have covered a dinner party in the garden; how to make your own corned beef; 30-minute desserts; An eco-vacation on an Italian farm; cooking from the farmers market; inexpensive kitchen makeovers; and more.

Past Issues:

Contributors:
Bon Appetit attracts some of the best food writers and recipe developers around, including Molly Wizenburg of the blog "Orangette," and cookbook writers Jeanne Thiel Kelly, Melissa Clark, Sara Foster, Bruce Aidells, Molly Stevens, and Rozanne Gold.

Magazine Layout:
Bon Appetit's layout is clean, modern, and full of lush color photography. Most recipes are photographed so that readers get an idea of the presentation of the dish. Some stories feature step-by-step illustrations explaining technique.

Comparisons to Other Magazines:
In the world of food magazines, Bon Appetit stands out for its accessible approach to fine cooking. Bon Appetit takes an inclusive approach to stories, inviting readers in whatever their skill level and promising a delicious outcome every time.

Awards:
The editors of Bon Appetit have won many awards, including several James Beard awards for food journalism, an American Society of Magazine Editors award for best special issue, and numerous travel awards. Bon Appetit articles have appeared in The Best American Food Writing and The Best American Travel Writing.

Who Reads Gourmet?
Gourmet speaks to anyone who likes to eat, drink, travel, or entertain. Its readers appreciate all aspects of good living and seek out inspiration on how to celebrate and enjoy themselves. Whether they're eating in or dining out, Gourmet readers recognize the value of seeing the world through food—and of understanding everything a meal can explain about the way people live.

"We have readers that you can't fool. They have authentic knowledge and authentic experience. What they want from us is something that they don't already know." —Ruth Reichl, Gourmet Editor in Chief

What You Can Expect in Each Issue:
Gourmet brings you something unexpected in every issue. Fresh, young chefs rethinking the way we eat. Artisans who are making great cheeses and honest breads. New herbs and spices. The latest kitchen gadgets. And, of course, recipes that your friends and family won't be able to resist.

Signature sections include:

• Good Living: This monthly section reveals our latest discoveries from around the world. Trends, restaurants, cooking methods, shopping, cookbooks, travel, drinks, and more.
• Gourmet Every Day: Because Gourmet knows how busy you are, the magazine's editors devote special energy to Quick Kitchen recipes and Ten-Minute Main courses; two-thirds of our recipes can be made in less than thirty minutes. Plus, there's always a main dish and main dishes for one or two people.
• Kitchen Notebook: Food editors reveal what they've learned in the kitchen each month. Techniques are explained with step-by-step tutorials that demystify the trickiest of recipes and improve results.
• Features: Gourmet is filled with fabulous photography, great writing, travel suggestions, and advice on entertaining. The editors and writers travel the globe to find that single bite powerful enough to inspire a story. Then, Gourmet shares these exciting discoveries with you and encourages you to come along on eating adventures—whether it's halfway around the world or in your own kitchen.

Past Issues:


Contributors:
Since Gourmet's inception in 1941, its contributors have included not only the best talent of the food world but novelists and journalists who report on all aspects of culture as well. The magazine's contributors now include best-selling cookbook authors, James Beard Award winners, Pulitzer Prize-winning authors, investigative journalists, National Book Award winners, news-making columnists, and our own 11 test chefs and 22 travel correspondents.

Magazine Layout:
Since Gourmet's inception in 1941, its contributors have included not only the best talent of the food world but novelists and journalists who report on all aspects of culture as well. The magazine's contributors now include best-selling cookbook authors, James Beard Award winners, Pulitzer Prize-winning authors, investigative journalists, National Book Award winners, news-making columnists, and our own 11 test chefs and 22 travel correspondents.

Awards:
Gourmet presents authentic and unique epicurean experiences from around the globe, ranging from the everyday to the extraordinary, through award-winning journalism and photography by acclaimed writers and photographers. Gourmet has received 15 National Magazine Award nominations, including 2 wins, and more James Beard Award nominations than any other epicurean title.

Gourmet goes beyond the pages of the magazine with Gourmet.com, Gourmet's Diary of a Foodie on PBS, signature events, and books.