Home Improvement

Who Reads Domino?
Domino is a style magazine that focuses on life at home. Think of it as a search engine for great decor. It is written for the busy, fashion-conscious, discerning woman, who is passionate about living with style but may lack the time or expertise to navigate the decorating terrain. Domino is there to help.

Domino's editors, with great taste, cull the market so that its readers can spend more time enjoying their lives and their homes. Through the beautiful interiors they photograph and feature, they reveal the secrets of how rooms are actually put together. Domino's editors have the know-how, the access, the resources, the buying information and the knowledge of decorating and lifestyle trends. They help readers connect the dots between inspiration and realization, so that readers can make their own homes work better for their own lives. Great style, as Domino's readers know, is all about personal choice. Domino liberates and inspires its readers to be able to make those personal choices.

What You Can Expect in Each Issue:

• Destination: Every issue features a shopping guide to a particular city, highlighting the best neighborhoods, the most interesting places to eat and stay, and the best boutiques.
• Scouting: The scouting section features the things that Domino's editors have discovered and are obsessing over, the best new products, designers, plus quick solutions and easy ideas from decorators.
• Decorating: The decorating section takes the mystery out of decorating and shows readers how to put the pieces together. This eclectic mix of articles runs the gamut: how-tos and tips from designers; answers to décor dilemmas from an on-staff industry leader. Regular features include: Guides to the best furniture options at different price points; Perfect Pairs, in which we take two pieces of furniture (i.e. bed and bedside table) and scour the market for the ones that best go together; Paint Palettes, shown in rooms so that you can see how it will actually look; and Outfit to Room, in which we translate a stylish outfit into an equally stylish room.
• Entertaining: The typical Domino reader is busy and doesn't always know when she will find the time to do the entertaining she would like to do. The solutions Domino offers are meant to help her host a meal or a party like she has nothing but time, and a full staff to boot. Domino features seasonally inspired recipes and party throwing ideas that are as glamorous as they are easy. The result is inspiration for the host with a surplus of taste but not a surplus of time.
• Nesting: Nesting offers everything you need to make the time you spend at home more enjoyable, relaxing and efficient. Whether it's beauty and spa treatments you can enjoy in your own bathroom, organizational ideas for the black hole that has become your closet, or a rigorous test drive of kitchen appliances, these articles help you build a sound foundation for your household and enjoy the home you have already created.
• Renovating: Domino's Renovator's Notebook aims to simplify the process of "home improvement"--and even to make it pleasurable--with stylish and practical ideas for transforming a space. This section features room makeovers, tips for dealing with contractors, information on how much work should cost, as well as truly doable DIY projects, and reports on the best new trends (plus detailed info about how to make them work).
• Giving Back: Everybody wants to do good, but how? Each month the editors find ways to help Domino's readers clear their karma by contributing to stylish and substantial causes, all while shopping, having fun, or clearing clutter from their homes.
• Features: Each issue features several stunning interiors, large and small, urban and suburban, from across the country. Through text and photographs, Domino reveals both the spaces themselves and the ways in which people live in those spaces. In each article the reader not only enjoys a voyeuristic walk through someone else's home, but also gets a mother lode of important information--how to achieve a look, where to find specific components, and what logic defines particular design choices. The style and design-ethic employed in each case may differ, but all of the homes it features approach design in an innovative, exciting and personal way. Most importantly these are real homes, living spaces, not show-rooms. Though Domino often features the homes of decorators and celebrities (as well as those of design-minded lay-people), its articles are about real people who live real lives, and who have designed their homes to make those lives more effective and more beautiful.

Past Issues:

Contributors:
Domino's contributors are people who have made names for themselves as designers, trendsetters and style-makers, stars of their fields who generously lend their expertise and skill to Domino each month: Marian McEvoy, doyenne of the shelter magazine world; Rita Konig, author and tastemaker; Jennifer Rubell, cookbook writer and consummate hostess. And behind it all are the people who have shaped Domino from the beginning: Founding Editor in chief Deborah Needleman, Creative Director Sara Ruffin Costello, and Style Director Dara Caponigro, the style gurus who set the tone for every issue, and whose impeccable taste and clear vision have set a new standard in the field.

Magazine Layout:
Domino's unusual approach to photography creates the beautiful alchemy of real life and fantasy that makes the magazine so enticing. Natural light, intimate angles and styling that celebrate the imperfections of life being lived set Domino interiors apart; there's always a sense that someone just left the room. The magazine's smart, sophisticated design offers several points of entry, so text feels conversational and entertaining. Visually and via text, Domino relates to readers in a close, fast, honest way.

Comparisons to Other Magazines:
The shelter magazine industry has traditionally reserved design as the territory of the elite. Domino shatters this premise, opening up that universe and showing readers how to navigate the terrain. We do this by featuring stylish yet affordable options, rooms that always have a characteristic mix of high and low furnishings, and by making a commitment to offer sustainable and eco-friendly design options. Its whole ethos is different. Unlike other design magazines, Domino focuses both on beautiful spaces and the people who live in those spaces. Down-to-earth, witty and easy to relate to, Domino makes readers part of the party, rather than onlookers. Advice is offered as options, never as imperatives. Readers always feel welcome, energized and taken care of, never burdened.

Awards:
The magazine industry has recognized Domino's excellence since its start. When the magazine was launched in 2006, it swept all the major new-magazine awards. Advertising Age and Media Industry Newsletter called it launch of the year, and Adweek called it start up of the year. More recently, Domino was nominated for two prestigious National Magazine Awards by the American Society of Magazine editors.

Domino has also been recognized for its commitment to good works. The "Domino design project" (which transformed 40 apartments in the South Bronx into beautiful homes for women and their families living with HIV/AIDS) won "Community Involvement Program of the Year" at the Stevie Awards for Women in Business.

Who Reads Domino?
Domino is a style magazine that focuses on life at home. Think of it as a search engine for great decor. It is written for the busy, fashion-conscious, discerning woman, who is passionate about living with style but may lack the time or expertise to navigate the decorating terrain. Domino is there to help.

Domino's editors, with great taste, cull the market so that its readers can spend more time enjoying their lives and their homes. Through the beautiful interiors they photograph and feature, they reveal the secrets of how rooms are actually put together. Domino's editors have the know-how, the access, the resources, the buying information and the knowledge of decorating and lifestyle trends. They help readers connect the dots between inspiration and realization, so that readers can make their own homes work better for their own lives. Great style, as Domino's readers know, is all about personal choice. Domino liberates and inspires its readers to be able to make those personal choices.

What You Can Expect in Each Issue:

• Destination: Every issue features a shopping guide to a particular city, highlighting the best neighborhoods, the most interesting places to eat and stay, and the best boutiques.
• Scouting: The scouting section features the things that Domino's editors have discovered and are obsessing over, the best new products, designers, plus quick solutions and easy ideas from decorators.
• Decorating: The decorating section takes the mystery out of decorating and shows readers how to put the pieces together. This eclectic mix of articles runs the gamut: how-tos and tips from designers; answers to décor dilemmas from an on-staff industry leader. Regular features include: Guides to the best furniture options at different price points; Perfect Pairs, in which we take two pieces of furniture (i.e. bed and bedside table) and scour the market for the ones that best go together; Paint Palettes, shown in rooms so that you can see how it will actually look; and Outfit to Room, in which we translate a stylish outfit into an equally stylish room.
• Entertaining: The typical Domino reader is busy and doesn't always know when she will find the time to do the entertaining she would like to do. The solutions Domino offers are meant to help her host a meal or a party like she has nothing but time, and a full staff to boot. Domino features seasonally inspired recipes and party throwing ideas that are as glamorous as they are easy. The result is inspiration for the host with a surplus of taste but not a surplus of time.
• Nesting: Nesting offers everything you need to make the time you spend at home more enjoyable, relaxing and efficient. Whether it's beauty and spa treatments you can enjoy in your own bathroom, organizational ideas for the black hole that has become your closet, or a rigorous test drive of kitchen appliances, these articles help you build a sound foundation for your household and enjoy the home you have already created.
• Renovating: Domino's Renovator's Notebook aims to simplify the process of "home improvement"--and even to make it pleasurable--with stylish and practical ideas for transforming a space. This section features room makeovers, tips for dealing with contractors, information on how much work should cost, as well as truly doable DIY projects, and reports on the best new trends (plus detailed info about how to make them work).
• Giving Back: Everybody wants to do good, but how? Each month the editors find ways to help Domino's readers clear their karma by contributing to stylish and substantial causes, all while shopping, having fun, or clearing clutter from their homes.
• Features: Each issue features several stunning interiors, large and small, urban and suburban, from across the country. Through text and photographs, Domino reveals both the spaces themselves and the ways in which people live in those spaces. In each article the reader not only enjoys a voyeuristic walk through someone else's home, but also gets a mother lode of important information--how to achieve a look, where to find specific components, and what logic defines particular design choices. The style and design-ethic employed in each case may differ, but all of the homes it features approach design in an innovative, exciting and personal way. Most importantly these are real homes, living spaces, not show-rooms. Though Domino often features the homes of decorators and celebrities (as well as those of design-minded lay-people), its articles are about real people who live real lives, and who have designed their homes to make those lives more effective and more beautiful.

Past Issues:

Contributors:
Domino's contributors are people who have made names for themselves as designers, trendsetters and style-makers, stars of their fields who generously lend their expertise and skill to Domino each month: Marian McEvoy, doyenne of the shelter magazine world; Rita Konig, author and tastemaker; Jennifer Rubell, cookbook writer and consummate hostess. And behind it all are the people who have shaped Domino from the beginning: Founding Editor in chief Deborah Needleman, Creative Director Sara Ruffin Costello, and Style Director Dara Caponigro, the style gurus who set the tone for every issue, and whose impeccable taste and clear vision have set a new standard in the field.

Magazine Layout:
Domino's unusual approach to photography creates the beautiful alchemy of real life and fantasy that makes the magazine so enticing. Natural light, intimate angles and styling that celebrate the imperfections of life being lived set Domino interiors apart; there's always a sense that someone just left the room. The magazine's smart, sophisticated design offers several points of entry, so text feels conversational and entertaining. Visually and via text, Domino relates to readers in a close, fast, honest way.

Comparisons to Other Magazines:
The shelter magazine industry has traditionally reserved design as the territory of the elite. Domino shatters this premise, opening up that universe and showing readers how to navigate the terrain. We do this by featuring stylish yet affordable options, rooms that always have a characteristic mix of high and low furnishings, and by making a commitment to offer sustainable and eco-friendly design options. Its whole ethos is different. Unlike other design magazines, Domino focuses both on beautiful spaces and the people who live in those spaces. Down-to-earth, witty and easy to relate to, Domino makes readers part of the party, rather than onlookers. Advice is offered as options, never as imperatives. Readers always feel welcome, energized and taken care of, never burdened.

Awards:
The magazine industry has recognized Domino's excellence since its start. When the magazine was launched in 2006, it swept all the major new-magazine awards. Advertising Age and Media Industry Newsletter called it launch of the year, and Adweek called it start up of the year. More recently, Domino was nominated for two prestigious National Magazine Awards by the American Society of Magazine editors.

Domino has also been recognized for its commitment to good works. The "Domino design project" (which transformed 40 apartments in the South Bronx into beautiful homes for women and their families living with HIV/AIDS) won "Community Involvement Program of the Year" at the Stevie Awards for Women in Business.

Who Reads Old-House Journal?
Old-House Journal is written for people who are passionate about restoring, renovating, decorating and maintaining America's wealth of old homes in a manner faithful to their architectural heritage. Its readers look to the magazine for authoritative background on homes of all architectural styles—from the earliest, Colonial-era houses, to Queen Annes and Craftsmans, to houses built in the mid- to late-1950s (anything 50 years or older is covered). OHJ is published 6 times a year, and gives readers the education, resources, tips, and inspiration to tackle and enjoy every step of the restoration process. OHJ's readers look forward to a mix of topics in each issue, from historical overviews, expert how-to's, and first-person restorer experiences, to technical articles offering a wealth of background and advice, to product reviews. Whether restoring an old house is a dream or a reality, many OHJ readers hold on to each issue to refer to again and again.

OHJ began 35 years ago as a grassroots, reader-generated publication, and is still open to contributions from its readers. These can include Old-House Living pieces as well as problem-solving articles. One recent example profiled a reader's decision to install a farmhouse-style sink in her turn-of-the-century Long Island kitchen, and the challenges she faced in making it happen.

What You Can Expect in Each Issue:

• About the House: Up-to-date information on the latest events that old house enthusiasts won't want to miss (conferences, home tours, exhibits) as well as a look at old-house related topics in the news, helpful resources for homeowners, book reviews, and a timely maintenance tip.
• Ask OHJ: Editors and expert contributors answer old-house related questions submitted by readers.
• Historic Properties (formerly Swaps & Sales): A marketplace for old houses around the country, filled with color photos and descriptions.
• Historic Retreats: A visit to a historic building that highlights the architectural significance of the destination.
• Old-House Insider: A photographic tour of a professionally restored house with text that outlines the techniques and products used to make it happen (includes a breakout section of products and resources).
• Old-House Living: The longest-running section; a profile of an old-house restorer, and the personal story of their house project.
• Old-House Toolbox: One of the magazine's experts reviews a tool essential for a specific old-house repair, and offers tips for buying the right one.
• Period Products: The latest in contemporary products that are either exact reproductions or interpretations faithful to a specific architectural style or theory.
• Remuddling: A tongue-in-cheek look at a house that's been remodeled with no attention paid to matching the `updates' to the original architecture (aka the old-house equivalent of Glamour's Fashion Don'ts).
• Features: Each issue contains a mix of articles, including how to's (in-depth lessons on restoring old-house details); historical overviews (a look at how and why certain old-house features came into being); technical stories (a broad look at a subject—like energy efficiency, or bat-proofing a house—that offers readers a starting point for doing it themselves); style articles (an in-depth look at a particular architectural style) and restorer stories (a personal look at one family's restoration project). For example, the April issue featured an informative, photogenic article on decorative Victorian-era shingle patterns; stucco repair at a historic mansion; an in-depth lesson on using epoxy glues; a historical and visually rich overview of clay tile roofs, including a list of maintenance tips; an architectural perspective on Ranch houses; a how-to on repairing soffits; and a profile of a Chicago couple that saved a mid-century house from the wrecking ball.

Past Issues:

Contributors:
The stable of regular contributors consists of top experts in the field of restoration and old-home maintenance. Many of them make a living teaching homeowners how to repair and sustain their old houses, and all of them are passionate about saving older buildings.

Magazine Layout:
Each issue features gorgeous photography of old houses both inside and out. Text accounts for about half of articles. The magazine is very visual, and often uses sketches and old advertisements to illustrate points as well, offering information that's hard to find elsewhere.

Comparisons to Other Magazines:
The magazine is written for people restoring an old house as well as people with a general interest in American architectural styles dating from the Colonial times to the mid-20th century. People who are interested in fine craftsmanship and details, antiques and original home features, people who are preservation-minded, and old-house owners who want to `do right' by their home (make repairs with an eye towards maintaining their house's architectural integrity) will get the most out of this magazine. In terms of the competition, OHJ offers quality editorial from an impressive roster of experts, all of which is focused on maintaining the authenticity of older buildings (they don't rip out and discard radiators in this magazine). OHJ is the only magazine that offers a package of ideas, inspiration, support, and nuts-and-bolts how-to information to help readers outfit their older homes in period-perfect style, both inside and out. The New York Times has referred to OHJ time and again as "the bible of old-house restoration."

Advertising:
Advertisements are almost exclusively for building and restoration materials such as doors, paints, tiles, appliances, reproduction lighting, wallpapers, and furniture. A directory is included so readers can request additional materials from advertisers.