Health

Who Reads Health?
Health Magazine's readers are smart empowered women who know that healthy = happy. They turn to Health for fresh ideas and inspiration on how to make the healthy life truly irresistible. The magazine's unique 360-degree approach ensures that Health covers its readers' many interests: cutting-edge health advice, natural beauty moves, home remedies that work, celebrity weight-loss secrets, healthy travel, organic and low-fat food, new time-saving workouts, body-flattering fashion, and much more.

What You Can Expect in Each Issue:

• Health Now: In this front-of-book section, Health's editors hand-pick the best new tips, tricks, and updates that will help readers live healthier.
• Healthy Beauty: Simple secrets to great hair, gorgeous skin, easy makeup, and figure-flattering style.
• Healthy Shape: Safe, doable weight-loss plans, plus the trick to getting fit without the gym, eating light on the go, and enjoying tasty snacks under 80 calories.
• Healthy Inside: Smart and reassuring medical advice that makes every reader feel in control of her health. Favorite columns include Your Embarrassing Questions, and Your Body at 30, 40, 50+.
• Healthy Eating: Every issue, Health features delicious, easy, and good-for-you food. Readers also will find wine picks, no-guilt treats, and quick recipes from famous guest chefs such as Sandra Lee and Jamie Oliver.
• The Guide: Your ultimate handbook to top-of-mind subjects—from food safety to a great night's sleep.
• Feature Articles: Health covers a wide range of topics including health, diet, fitness, beauty, food, fashion, strHEA-relief, home, money, travel, natural living, and healthy Hollywood. Recent stories include: Your Body: What's Normal, What's Not; Find Your Naturally Gorgeous Colors; Lose 10 Pounds... And Never Feel Hungry; Five Ways to Fall Asleep Faster; The Best Jeans for Your Body; 7 Women's Health Problems Doctors Still Miss; Surprising Benefits of Wine; Eat Better without Trying; and Found: The $4 Healthy Meal.

Magazine Layout:
Health features a clean modern design that is easy to navigate and exciting, vibrant visuals that make the magazine fun to read.

Click on any image below to see select pages:
Contributors
Health contributors share something special: their warm, clear, and engaging voice, which makes any topic fascinating—whether it's which spa treatments work or how to prevent breast cancer at any age. Health Magazine's writers include bestselling novelists like Jancee Dunn and Megan McCafferty, award-winning health journalists like Ginny Graves, TV personalities such as Bethenny Frankel, registered dieticians like Senior Food and Nutrition Editor Frances Largeman-Roth, RD, and medical doctors, including Health's own Medical Editor Roshini Rajapaksa, MD. And Health's exclusive recipe developers and guest chefs like Bobby Flay and Nigella Lawson contribute delicious recipes that are simple, and low-fat.

Comparisons to Other Magazines:
Health Magazine celebrates the joy of feeling great, and this is what makes it stand out from other health and fitness magazines. The magazine approaches weight-loss the way its readers do: as a way to be healthy, not get skinny. Health's friendly and reassuring tone is also unique, and it helps readers feel happy and in control. Health's contributors and experts test all the products and tips before recommending them, so the reader comes away with solutions that actually work, as well as fresh ways to make healthy living a whole lot of fun.

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Advertisers:
Health advertisers are all healthy brands that help our readers feel and look their best. They include natural foods companies, good-for-you beauty and personal-care brands, over-the-counter and prescription drugs that prevent or treat common conditions affecting women, fitness apparel, and healthy home products.

Awards:
In the last two years, Health Magazine has won a FOLIO Eddie & Ozzie award and been nominated for an American Society of Magazine Editors (ASME) award for excellence in personal service journalism.

Who Reads Men’s Health Magazine?
Men’s Health readers are active, successful, professional men who want greater control over their physical, mental and emotional lives. They are looking for in-depth reporting on everything from fashion and grooming to health and nutrition as well as cutting-edge gear, the latest in entertainment and more.

What You Can Expect in Each Issue:

• Fitness: Men’s Health knows total body fitness is not accomplished during the hour or two you spend at the gym three days a week. That’s why, in addition to the removable workout poster included in every issue, we also write about what you should be doing outside the gym, like catching the right amount of Z’s. And no, five hours per night is not enough.
• Nutrition: Quick and easy recipes paired with advice that will help you live longer and healthier. Our editor’s even throw in a selection from Eat This, Not That each month because we know life is too busy to never eat fast food.
• Sex & Relationships: Women are one life’s many mysteries, which is why Men’s Health is here to help. Our editor’s cover everything from how to bulletproof your relationship and keep your sexual attraction revved up to how to be her best ever. Need a specific question answered? Write to The Girl Next Door, editor Nicole Beland who sheds female insight on your most complex situations.
• Health: Our editors comb through the latest health news and report on topics most relevant to men like how to protect your prostate, lower your cholesterol and protect your manhood.

Feature Articles:

• Style Guide: Our editors take you step by step through the best new products and looks that will help get you out the door looking your best.
• Eat This, Not That! At the Supermarket: What you don’t know about your local market is making your fat. Men’s Health investigates how stores dupe you into paying top dollar for unhealthy foods. It’ll forever change the way you shop.
• How Fit Are You? : Men’s Health rounded up top athletes who set the bar in terms of speed, endurance, power, and agility and asked them how they got to the top. We know their secrets, now you can too.
• Secrets from America’s Top Gyms: The Men’s Health annual list of the best gyms in America. Plus, for 2009, we name the 50 top personal trainers in America and reveal their secrets for building muscle and shedding fat faster.
• Men and Their Cars: A Love Story: We know you love your car, but can you identify everything under the hood? We’ll show you how to take full advantage of that sports package you ponied up for.

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Who Reads EatingWell?
What's for dinner? Is it healthy? Is it easy? If you ask these questions, EatingWell is for you. The magazine "Where Good Taste Meets Good Health," EatingWell delivers the information and inspiration its 350,000 paid subscribers need to make healthy eating a way of life with great, easy recipes (most take 45 minutes or less), the latest nutrition science, gorgeous photos and crisp, evocative prose.

What You Can Expect in Each Issue:

• Fresh: News from the world of food.
• Healthy in a Hurry: Fantastic, quick recipes that meet our strict nutrition parameters yet are delicious and simple to make.
• Nutrition News to Live By: Words of advice from top scientists.
• EatingWell by Season: Delicious recipes based on what's in season and fresh now.
• Special Report: In-depth, award-winning journalism about new findings in nutrition science, where our food comes from and how it is produced.
• Feature Articles: EatingWell examines the connections among food, its origins and its impact on communities. These are some of the recent topics covered in EatingWell features: Do You Really Need Supplements?, The Search for the Anti-Aging Diet, How to Grow Your Own Salads, Why Buffalo Is Back.

Magazine Layout:
EatingWell is rare in that EVERY recipe is accompanied by a beautiful, realistic photo showing what the dish will look like. Luscious photos are part of the brand, along with simple recipes and strong writing.

Contributors:
Award-winning writers (Rachael Moeller Gorman, David Dobbs, Bill McKibben, Rowan Jacobsen) and nutrition science professionals, such as Marion Nestle, Dr. Philip Ades, Brian Wansink, come together in the pages of EatingWell.

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Comparisons to Other Magazines:
Unlike Cooking Light, EatingWell is the only magazine to focus uniquely on the intersection of food and health and "origins"—where the food comes from.

Advertisers:
EatingWell's pages are at least 60% editorial. The remaining 40% is paid advertising from companies promoting healthy foods, products and lifestyles, often in the natural and organic space.

Awards:
EatingWell has been named one of the top 3 food magazine for the last 3 years (Folio: Eddie Award). It also won a James Beard Foundation Journalism Award for nutrition reporting in 2008 and an IACP Bert Greene Award for best food essay. The EatingWell Diet was named one of the top 10 best diet cookbooks last year by Health Magazine and CNN.

Who Reads Women’s Health Magazine?
The Women’s Health brand is created for the woman who sees being healthy-physically and emotionally as her edge. Our readers are women who want to do more, have more and be more. It is a magazine that helps women stay on pace in their lives with practical advice on nutrition, fitness, sex and relationships, style and beauty and much more. Women’s Health speaks to women exactly as they speak to each other-with a tone and look that’s smart, positive, energizing, provocative, fashionable, surprising and humorous.

What You Can Expect in Each Issue:
Women’s Health readers strive to better their whole lives. And that's exactly why Women’s Health reports on all the topics that interest them. In every issue you’ll find:

• Success Strategies
• Nutrition
• Weight Loss
• Fitness
• Special Reports
• Health
• Sex & Relationship
• Beauty Breakthroughs
• Style & Fashion

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Who Reads Prevention Magazine?
Prevention provides lively, trusted, credible family health information that women need in an inviting, invigorating, approachable format. America's leading healthy lifestyle magazine is based on a simple and powerful promise: Make little changes, get big results. Prevention speaks to readers in a reassuring, familiar voice about family health, food, nutrition, workouts, beauty, cooking and more.

From easy-to-implement "quick tips" to award winning, cutting edge reporting, Prevention is uniquely positioned to tell readers: Here's what you really need to know, and here's what to do about it.

What You Can Expect in Each Issue:

• News and trends: Prevention’s small doses of smart news are compelling, cutting-edge, and actionable. Because our readers want to take their health into their own hands, we cut through controversy and conflicting information to deliver the health research and trends.
• Beauty: Looking your best is the ultimate expression of good health. That’s why Prevention covers both the science and service of beauty, from high-tech to 100% natural. Through product reviews, expert advice, and investigative reporting, we tell our readers everything they need to know about looking and feeling great.
• Food: Prevention helps America’s healthiest chefs cook with confidence and eat with pleasure. We sort helpful science from hyped headlines, translating the latest nutrition and weight loss news into targeted diet and supplement advice. Prevention puts food news and trends into a real-life context with investigative stories, clip-and-save guides, diets that really work, and delicious, no-fuss recipes.
• Alternatives: Because a healthy life is a balanced life, Prevention delivers the best information on natural medicine. Research-supported news on herbal remedies and other alternative treatments empower readers to stay healthy naturally, and sensible, centering tips on stress reduction help them cope in ways that boost their health and their spirits.
• Fitness: Prevention inspires readers at all fitness levels to get and stay active—whether it’s transforming a couch potato or honing a marathoner. We turn the latest fitness research into fun, results-orient workouts and deliver motivation, practical advice to help make exercise a habit—and a fountain of youth.
• Family: We help readers make their home a comfort zone. From every room in the house to every member of the household, Prevention supplies practical advice to keep the whole family—kids and pets included—healthier and happier.

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Who Reads SELF?
SELF is a motivating monthly self-help manual that gives its 5 million readers the tools and inspiration they need to feel, look and be their very best. Our readers are women looking to slim down, firm up, feel stronger and more energetic or all of the above. They come to SELF for advice on fitness, healthy eating, beauty, fashion, health, relationships, time management and finances. The magazine attends to the reader's need to look fantastic, but also to live a truly healthy life. SELF's voice is of the reader's smartest, most encouraging friend, urging her to be herself, only better.

What You Can Expect in Each Issue:
Regular sections of SELF include:

• 15 Minutes to Your Best Self: Timesaving tips
• Beauty Update and Fitness Update
• Body Bonus: Tear-out fitness cards
• Style it Yourself and Style Solutions
• Eat-right Update and Eat-right Need-to-Know
• Health Plate: Recipes
• Health Update and Health Q&A
• Health True Story
• Happiness Update and Sex Update
• Plus Flash news columns throughout the magazine.

Feature Articles: SELF offers features on beauty, fitness, health, style, happiness and more in every issue, as well as thought-provoking personal essays. A recent issue featured "Walk Your Way Slim," "Green Your Beauty Routine," "Natural Cures that Work," and "The Disorder Next Door," a special report on disordered eating habits.

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Contributors:
SELF relies on a team of diligent reporters and researchers to bring women the latest news on health, fitness, happiness and more. The magazine's regular columnists include nutrition expert Joy Bauer, R.D., women's health columnist Lisa Callahan, M.D., psychiatrist and happiness columnist Catherine Birndorf, M.D. and fitness director Meaghan Buchan, a certified trainer.

Magazine Layout
SELF's design is clean and impactful, its models happy, confident and relaxed. Reading SELF, you will always find visual "aaah" moments, as well as breathtaking, inspirational photos and humorous and thought-provoking images.

Comparisons to Other Magazines
Many magazines focus on health and fitness, but SELF does so in the most authoritative and sophisticated way. SELF is the only magazine with a regular "happiness" column, and that upbeat, encouraging mood permeats the magazine. SELF is the trainer you want to hug at the end of a session--not the boot-camp instructor. It's the magazine that feels like a friend, and the one you want to share with your friends.


Advertising
SELF carries a wide range of advertising, from beauty to automotive to packaged goods. The ad/edit ratio is 50/50. SELF’s top five ad categories are beauty, food/beverages, travel/transportation (including automotive), health/remedies and retail.


Awards
SELF has won dozens of awards for its reporting on health, beauty and psychology topics and has been nominated for a total of 11 National Magazine Awards, the magazine industry's highest honor. The magazine's 2006 Breast Cancer Handbook won the National Magazine Award for Public Service.


More About SELF:
SELF is the founder of the Pink Ribbon for breast cancer awareness and publishes its Women's Cancer Handbook in the October issue. SELF also hosts the SELF Challenge, a remarkably effective three-month fitness and healthy eating program in the magazine and online at Self.com. More than a million women have used the Challenge to slim down, shape up and feel fantastic.