Health & Fitness

Who Reads SELF?
SELF is a motivating monthly self-help manual that gives its 5 million readers the tools and inspiration they need to feel, look and be their very best. Our readers are women looking to slim down, firm up, feel stronger and more energetic or all of the above. They come to SELF for advice on fitness, healthy eating, beauty, fashion, health, relationships, time management and finances. The magazine attends to the reader's need to look fantastic, but also to live a truly healthy life. SELF's voice is of the reader's smartest, most encouraging friend, urging her to be herself, only better.

What You Can Expect in Each Issue:
Regular sections of SELF include:

• 15 Minutes to Your Best Self: Timesaving tips
• Beauty Update and Fitness Update
• Body Bonus: Tear-out fitness cards
• Style it Yourself and Style Solutions
• Eat-right Update and Eat-right Need-to-Know
• Health Plate: Recipes
• Health Update and Health Q&A
• Health True Story
• Happiness Update and Sex Update
• Plus Flash news columns throughout the magazine.

Feature Articles: SELF offers features on beauty, fitness, health, style, happiness and more in every issue, as well as thought-provoking personal essays. A recent issue featured "Walk Your Way Slim," "Green Your Beauty Routine," "Natural Cures that Work," and "The Disorder Next Door," a special report on disordered eating habits. Also in the issue: A profile of actress and cover model Jennifer Garner.

Past Issues:

Contributors:
SELF relies on a team of diligent reporters and researchers to bring women the latest news on health, fitness, happiness and more. The magazine's regular columnists include nutrition expert Joy Bauer, R.D., women's health columnist Lisa Callahan, M.D., psychiatrist and happiness columnist Catherine Birndorf, M.D. and fitness director Meaghan Buchan, a certified trainer.

Magazine Layout
SELF's design is clean and impactful, its models happy, confident and relaxed. Reading SELF, you will always find visual "aaah" moments, as well as breathtaking, inspirational photos and humorous and thought-provoking images.

Comparisons to Other Magazines
Many magazines focus on health and fitness, but SELF does so in the most authoritative and sophisticated way. SELF is the only magazine with a regular "happiness" column, and that upbeat, encouraging mood permeats the magazine. SELF is the trainer you want to hug at the end of a session--not the boot-camp instructor. It's the magazine that feels like a friend, and the one you want to share with your friends.

Advertising
SELF carries a wide range of advertising, from beauty to automotive to packaged goods. The ad/edit ratio is 50/50. SELF’s top five ad categories are beauty, food/beverages, travel/transportation (including automotive), health/remedies and retail.

Awards
SELF has won dozens of awards for its reporting on health, beauty and psychology topics and has been nominated for a total of 11 National Magazine Awards, the magazine industry's highest honor. The magazine's 2006 Breast Cancer Handbook won the National Magazine Award for Public Service.

More About SELF:
SELF is the founder of the Pink Ribbon for breast cancer awareness and publishes its Women's Cancer Handbook in the October issue. SELF also hosts the SELF Challenge, a remarkably effective three-month fitness and healthy eating program in the magazine and online at Self.com. More than a million women have used the Challenge to slim down, shape up and feel fantastic.

Who Reads EatingWell?
What's for dinner? Is it healthy? Is it easy? If you ask these questions, EatingWell is for you. The magazine "Where Good Taste Meets Good Health," EatingWell delivers the information and inspiration its 350,000 paid subscribers need to make healthy eating a way of life with great, easy recipes (most take 45 minutes or less), the latest nutrition science, gorgeous photos and crisp, evocative prose.

What You Can Expect in Each Issue:

• Fresh: News from the world of food.
• Healthy in a Hurry: Fantastic, quick recipes that meet our strict nutrition parameters yet are delicious and simple to make.
• Nutrition News to Live By: Words of advice from top scientists.
• EatingWell by Season: Delicious recipes based on what's in season and fresh now.
• Special Report: In-depth, award-winning journalism about new findings in nutrition science, where our food comes from and how it is produced.
• Feature Articles: EatingWell examines the connections among food, its origins and its impact on communities. These are some of the recent topics covered in EatingWell features: Do You Really Need Supplements?, The Search for the Anti-Aging Diet, How to Grow Your Own Salads, Why Buffalo Is Back.

Magazine Layout:
EatingWell is rare in that EVERY recipe is accompanied by a beautiful, realistic photo showing what the dish will look like. Luscious photos are part of the brand, along with simple recipes and strong writing.

Contributors:
Award-winning writers (Rachael Moeller Gorman, David Dobbs, Bill McKibben, Rowan Jacobsen) and nutrition science professionals, such as Marion Nestle, Dr. Philip Ades, Brian Wansink, come together in the pages of EatingWell.

Past Issues:

Comparisons to Other Magazines:
Unlike Cooking Light, EatingWell is the only magazine to focus uniquely on the intersection of food and health and "origins"—where the food comes from.

Advertisers:
EatingWell's pages are at least 60% editorial. The remaining 40% is paid advertising from companies promoting healthy foods, products and lifestyles, often in the natural and organic space.

Awards:
EatingWell has been named one of the top 3 food magazine for the last 3 years (Folio: Eddie Award). It also won a James Beard Foundation Journalism Award for nutrition reporting in 2008 and an IACP Bert Greene Award for best food essay. The EatingWell Diet was named one of the top 10 best diet cookbooks last year by Health Magazine and CNN.

Who Reads Health?
Health Magazine's readers are smart empowered women who know that healthy = happy. They turn to Health for fresh ideas and inspiration on how to make the healthy life truly irresistible. The magazine's unique 360-degree approach ensures that Health covers its readers' many interests: cutting-edge health advice, natural beauty moves, home remedies that work, celebrity weight-loss secrets, healthy travel, organic and low-fat food, new time-saving workouts, body-flattering fashion, and much more.

What You Can Expect in Each Issue:

• Health Now: In this front-of-book section, Health's editors hand-pick the best new tips, tricks, and updates that will help readers live healthier.
• Healthy Beauty: Simple secrets to great hair, gorgeous skin, easy makeup, and figure-flattering style.
• Healthy Shape: Safe, doable weight-loss plans, plus the trick to getting fit without the gym, eating light on the go, and enjoying tasty snacks under 80 calories.
• Healthy Inside: Smart and reassuring medical advice that makes every reader feel in control of her health. Favorite columns include Your Embarrassing Questions, and Your Body at 30, 40, 50+.
• Healthy Eating: Every issue, Health features delicious, easy, and good-for-you food. Readers also will find wine picks, no-guilt treats, and quick recipes from famous guest chefs such as Sandra Lee and Jamie Oliver.
• The Guide: Your ultimate handbook to top-of-mind subjects—from food safety to a great night's sleep.
• Feature Articles: Health covers a wide range of topics including health, diet, fitness, beauty, food, fashion, strHEA-relief, home, money, travel, natural living, and healthy Hollywood. Recent stories include: Your Body: What's Normal, What's Not; Find Your Naturally Gorgeous Colors; Lose 10 Pounds... And Never Feel Hungry; Five Ways to Fall Asleep Faster; The Best Jeans for Your Body; 7 Women's Health Problems Doctors Still Miss; Surprising Benefits of Wine; Eat Better without Trying; and Found: The $4 Healthy Meal.

Magazine Layout:
Health features a clean modern design that is easy to navigate and exciting, vibrant visuals that make the magazine fun to read.

Click on any image below to see select pages:
Contributors
Health contributors share something special: their warm, clear, and engaging voice, which makes any topic fascinating—whether it's which spa treatments work or how to prevent breast cancer at any age. Health Magazine's writers include bestselling novelists like Jancee Dunn and Megan McCafferty, award-winning health journalists like Ginny Graves, TV personalities such as Bethenny Frankel, registered dieticians like Senior Food and Nutrition Editor Frances Largeman-Roth, RD, and medical doctors, including Health's own Medical Editor Roshini Rajapaksa, MD. And Health's exclusive recipe developers and guest chefs like Bobby Flay and Nigella Lawson contribute delicious recipes that are simple, and low-fat.

Comparisons to Other Magazines:
Health Magazine celebrates the joy of feeling great, and this is what makes it stand out from other health and fitness magazines. The magazine approaches weight-loss the way its readers do: as a way to be healthy, not get skinny. Health's friendly and reassuring tone is also unique, and it helps readers feel happy and in control. Health's contributors and experts test all the products and tips before recommending them, so the reader comes away with solutions that actually work, as well as fresh ways to make healthy living a whole lot of fun.

Past Issues:

Advertisers:
Health advertisers are all healthy brands that help our readers feel and look their best. They include natural foods companies, good-for-you beauty and personal-care brands, over-the-counter and prescription drugs that prevent or treat common conditions affecting women, fitness apparel, and healthy home products.

Awards:
In the last two years, Health Magazine has won a FOLIO Eddie & Ozzie award and been nominated for an American Society of Magazine Editors (ASME) award for excellence in personal service journalism.

Who Reads Cooking Light?
Cooking Light is a trusted source for those who want to cook and enjoy healthy, delicious food. Whether you’re in a hurry to prepare a quick and easy dinner tonight or need a game plan for the perfect party, Cooking Light offers nutritious, kitchen-tested recipes for every day living or special occasions. And whether you’re a novice or an adventurous cook you’ll find great food and healthy lifestyle tips in every issue.

What You Can Expect in Each Issue:

• Recipe Index is positioned immediately after the Table of Contents and includes recipe listings by category, including tags for Quick and Easy and Kid-friendly, as well as Staff Favorite recipes.
• Editors’ Dozen is a seasonally oriented selection of 13 fun and healthy food, fitness, and lifestyle items, products, and news.
• Superfast features 20-minute dishes that are simple, fresh, and easy entrées.
• The Stress-Free Zone provides strategies for dealing with everyday stressful situations, such as staying on schedule during a hectic morning, job interviews, medical tests, and more.
• Ask Our Dietician answers to questions from readers about their dietary dilemmas.
• Moves of the Month shows effective, simple workouts, along with gear and nutrition tips.
• Taste Test evaluates food products, such as pasta sauce or soy sauces and recommends those offering the best quality, value, and nutrition.
• Travel explores the flavors of top destinations, such as San Francisco or Atlanta, through its iconic dishes. Includes travel recommendations and recipes that exemplify the area’s cuisine.
• Wine matches favorite foods with appropriate wines. Seasonally chosen with references to recipes in the issue.
• Beauty offers ways to look younger and improve your appearance and well-being.
• Menu Navigator examines popular restaurant foods and helps you make the healthiest choices.
• New Uses for Everyday Ingredients discusses three common pantry ingredients and provides interesting and lesser known uses for each.
• Kitchen is a roundup of useful tools, including equipment, gadgets, and other favorites.
• Dinner Tonight is Cooking Light’s most popular department with 7 time-tested, fast meals with tips and game plans to make life easier. Plus shopping list.
• Nutrition Made Easy features healthy eating tips with recipes devoted to a single topic.
• Cooking Class shows step-by-step methods for making a popular comfort food, and provides ways to build on the basics for more creative variations.
• Recipe Makeover lightens a classic recipe but maintains all the taste of the traditional version.
• Budget Cooking offers recipes that feed 4 for under $10.
• Reader Recipes features the very best recipes from the more than 12 million readers of Cooking Light.
• Kitchen How-To illustrates quick cooking techniques.
• Everyday Vegetarian showcases vegetarian fare that suits the season.
• Recipe Hall of Fame highlights one recipe that is absolutely, positively best of class.
• Feature Articles in Cooking Light offer highly evocative and beautiful photos of food and recipes, and delve in depth with topics ranging from seasonal cuisine to nutrition, and from cooking instruction to profiles of intriguing people in the food world. The entire feature sections in our June and November issues are presented in cookbook format, as well as special sections on how to start the year out right and the best of the holidays.

Magazine Layout:
The new design of Cooking Light features photos with every recipe and a design format that emphasizes light and airy pages, brief text and fun graphics. The food comes alive on the pages thanks to vibrant colors and natural light settings, and cooking technique is made simple with step-by-step instructions that couldn’t be easier to follow. The focus is on reader service, and articles offer tips, shopping advice, nutrition facts, cooking short cuts, and hundreds of helpful bits that make Cooking Light a great learning tool and source of inspiration. Click on any image below to see select pages:

Contributors:
Cooking Light contributors range from internationally renowned chefs to home cooks. They also include nutrition experts and award-winning science writers. A variety of best-selling cookbook authors and recipe developers are regular contributors, as well.

Past Issues:


Advertisers:
Cooking Light has top 5 advertising categories that reflect the magazine's editorial focus on healthy living. The top category is food and beverage followed by DTC/OTC, home, travel and beauty.

Awards:
Cooking Light is recognized as a trusted brand with a 22-year heritage. In 2008, Cooking Light received the Media Excellence Award from the American Dietetic Association, marking the first time the world's largest organization has presented the distinction to a consumer magazine. Over the years Cooking Light has been honored with multiple industry and consumer awards including: IACP Cookbook Award, Eddie Awards Gold Winner, AdWeek Hot List: Top 10 Magazines, Amazon.com's 4th Most popular subscription and MIN "Most Notable Launch of the Past Two Decades".

Cooking Light's brand power extends beyond the pages of the magazine, being named a 2009 Official Honoree by the prestigious Webby Awards.

Who Reads Men’s Health Magazine?
Men’s Health readers are active, successful, professional men who want greater control over their physical, mental and emotional lives. They are looking for in-depth reporting on everything from fashion and grooming to health and nutrition as well as cutting-edge gear, the latest in entertainment and more.

What You Can Expect in Each Issue:

• Fitness: Men’s Health knows total body fitness is not accomplished during the hour or two you spend at the gym three days a week. That’s why, in addition to the removable workout poster included in every issue, we also write about what you should be doing outside the gym, like catching the right amount of Z’s. And no, five hours per night is not enough.
• Nutrition: Quick and easy recipes paired with advice that will help you live longer and healthier. Our editor’s even throw in a selection from Eat This, Not That each month because we know life is too busy to never eat fast food.
• Sex & Relationships: Women are one life’s many mysteries, which is why Men’s Health is here to help. Our editor’s cover everything from how to bulletproof your relationship and keep your sexual attraction revved up to how to be her best ever. Need a specific question answered? Write to The Girl Next Door, editor Nicole Beland who sheds female insight on your most complex situations.
• Health: Our editors comb through the latest health news and report on topics most relevant to men like how to protect your prostate, lower your cholesterol and protect your manhood.

Feature Articles:

• Style Guide: Our editors take you step by step through the best new products and looks that will help get you out the door looking your best.
• Eat This, Not That! At the Supermarket: What you don’t know about your local market is making your fat. Men’s Health investigates how stores dupe you into paying top dollar for unhealthy foods. It’ll forever change the way you shop.
• How Fit Are You? : Men’s Health rounded up top athletes who set the bar in terms of speed, endurance, power, and agility and asked them how they got to the top. We know their secrets, now you can too.
• Secrets from America’s Top Gyms: The Men’s Health annual list of the best gyms in America. Plus, for 2009, we name the 50 top personal trainers in America and reveal their secrets for building muscle and shedding fat faster.
• Men and Their Cars: A Love Story: We know you love your car, but can you identify everything under the hood? We’ll show you how to take full advantage of that sports package you ponied up for.

Past Issues:

Who Reads Glamour?
With a circulation of nearly 2.3 million, Glamour is the only women's magazine to offer a 360-degree perspective on the reader's life: her relationships and her career, her clothes and her conscience, her pop culture and her politics. Sharp and smart but never cynical, Glamour informs readers without veering from its core message of self-acceptance. It is a magazine for women looking to stay up on the latest trends, get news-to-use advice and feel good about themselves. In other words, it's a magazine for every woman. No wonder Glamour is among the top ten best sellers in the U.S.

What You Can Expect in Each Issue:

• Dos, Donts, News & Views: A splashy section that slaps the magazine's famous black bar on the latest cultural trends.
• Glamour Beauty: A section filled with beauty editors' picks for the latest hair, skin and makeup products; tips, tricks and ideas; celeb trends; and alerts about troublesome phenomena (such as women buying nonprescription acne drugs online).
• Glamour Fashion: Chock full of the latest styles and advice on making them work for your size, your shape and your budget, along with plenty of secrets from style honchos.
• Men, Sex & Love: Fun, thought-provoking looks at how women can get the love bliss they deserve. This section includes the long-running favorite "Jake: A Man's Opinion," a column full of relationship advice from Glamour's resident guy.
• Health & Bodybook: Packed with news about general wellness, sexual health, nutrition, anti-cancer advice and fitness, including exclusive shape-up programs, like Body by Glamour.
• Life & Happiness: This section features columns on managing work and money, the popular "Am I Normal?" page in which readers can assess how their habits measure up to each other’s regarding spending, sleep, sex, you name it, and advice on dealing with friends, parents and bosses.
• Glamour Buzz: A fun-filled section with book, movie, music and TV reviews; an interview with Glamour's latest cover celebrity (recently-featured stars include Fergie, Salma Hayek, Kate Hudson, Carrie Underwood and Maria Carey); a look at the latest star trends (insane or not); and the fun "Would You Dare?" column in which women act out pranks and gauge people's reactions (for example, sunbathing in the middle of a busy city street).
• Glamour Real Stories: Here you'll find profiles of notable women, compelling you-won't-read-them-anywhere-else stories (such as "Escape from Polygamy"), editorials and "The Countdown," a list of notable cultural moments (such as women's worst public meltdowns ever). This section is also home to "Global Diary," in which journalist Mariane Pearl travels to a different part of the world each month to report on courageous women making a difference in their country.
• How to Do Anything Better Guide: A roundup of the latest, greatest cooking and decorating ideas from top chefs and decorators.
• Last, but not least, in every issue there's the magazine's legendary guilty pleasure, the Dos & Dont's back page, which good-naturedly points out real-life fashion triumphs and disasters.
• Features: Glamour is an invigorating cocktail of decadent beauty pages, frank and funny talk about men, lust-worthy fashion spreads, celebrity scoop, smart news reports, health updates and stories of women around the globe.

Past Issues:


Contributors:
The magazine regularly publishes articles by notable writers and celebrities such as Eve Ensler, Carrie Fisher, Nora Ephron, Sheila Weller, Wes Craven and Bob Morris.

Magazine Layout:
Glamour is a proudly mainstream magazine read not by a handful of coast-dwelling cognoscenti but by 12 million women across the nation. So its design must always be accessible and inviting. That said, today’s average consumer is profoundly more visually sophisticated than she was a generation ago, and Glamour is happily rising to a new challenge: to give its inclusive approach a bold twenty-first-century edge.

Comparisons to Other Magazines:
Every month Glamour informs, inspires and entertains. The magazine's friendly voice and feel-good approach to women's looks, body, love life--their everything--is unique in the field of magazines. Signature features include Glamour Women of the Year, a salute to the world's most inspiring women; Top 10 College Women, an annual competition that recognizes scholastic excellence; and a personal-essay contest. While Glamour's content drives the public conversation, its presence online broadens that dialogue. Through blogs, videos and personal stories, Glamour.com provides a rich interactive experience for young women to get more details, ask more questions and share information with one another about the topics most important to them.

Advertising:
Glamour magazine attracts the largest advertisers in our category. From beauty to fashion to automotive to health, the magazine is continuously attracting the best brands in the business. Glamour made Adweek's "Hot List" of Top 10 Magazines in both 2007 and 2006, as well as Ad Age's "A-List" of Top 10 Magazines in 2005.

Awards:
Glamour is the most celebrated women's magazine in America today, having won 170 journalism awards. Recent ones include: The National Magazine Award for Personal Service in 2007; The National Magazine Award for General Excellence in 1995 and in 1991; Four Exceptional Merit Media Awards from the National Women's Political Caucus; Three Clarion Awards from Women in Communications and Five Front Page Awards from The Newswomen's Club of New York.

Who Reads Yoga Journal?
Yoga Journal is for both the beginning and advanced practitioner, and the casual and committed reader.

What You Can Expect in Each Issue:

• Basics: Yoga Journal's most popular column, Basics makes yoga asana and philosophy accessible to students who are new to the practice and long-time practitioners looking for a refresher course.
• Eating Wisely: How we eat is a reflection of how we live, and for yogis, this means making thoughtful decisions about what goes on the menu. Eating Wisely examines the deep connections between spirit and food.
• Home Practice: Starting a home practice can be a big challenge for yogis. Personal Practice provides all the tools readers need to roll out their mats at home.
• Master Class: Offers in-depth instruction for the serious practitioner. Written by authoritative master yoga teachers.
• Media: A critical discussion of the latest and most noteworthy books, music, DVDs, videos, and audiotapes.
• Om: High-energy and fun to read, Om tells readers all they need to know about trends, news, fashion, people, places, and things that make the world of yoga fun and rewarding.
• Features: Features always look at some aspect of yoga, whether for physical, emotional, or spiritual well being. Some current examples: Creating a Yoga space at home; using yoga to release yourself from addiction.

Past Issues:


Contributors:
Most contributors are writers who have a long-established yoga practice. Current writers include Stacie Stukin, Hillari Dowdle, Dayna Macy, Nora Isaacs, and more.

Magazine Layout:
It is clean, featuring magnificent original illustrations and photos. It is more text than visual, with the visual in service of the article, and the reader's pleasure.

Comparisons to Other Magazines:
Yoga Journal is the most widely read and respected yoga magazine in the country. There are other yoga magazines but they are largely regional.

Advertising:
National advertisers across many categories including Aveda, Sigg, Lululemon Athletica, Ford, Eileen Fisher, and more.