Fashion & Style

Who Reads Vanity Fair? Smart, stylish, and voraciously interested in the world, Vanity Fair readers have an extraordinary ability to discern what is truly worth their time, attention, and money. It is essential for Vanity Fair readers to be conversant in a wide range of topics—from global issues, economics, and travel, to beauty, fashion, and entertainment—and they pursue the knowledge of these subjects with an unusual intensity. Vanity Fair readers actively seek out friends and colleagues with whom they share ideas and experiences, creating a diverse and eclectic network of peers. Known for its ability to "ignite a dinner party at 50 yards," Vanity Fair is meant for readers who enjoy expert-level knowledge and lively, spirited debate.

What You Can Expect in Each Issue:

• Fanfair: Vanity Fair's monthly guide to truly unique and talked-about cultural events around the world, hot new CD's, books, and films; groundbreaking art and design; exhibitions and theatrical events; fashion, beauty, and travel trends.
• Fairground: The magazine brings its discriminating eye into the world's most exclusive events, capturing candid snapshots of the culture's rich, famous, and iconic. This pictorial feature goes around the world, one party at a time.
• Columns: Insightful essays by distinguished writers, such as Dominick Dunne, James Wolcott, and Michael Wolff, cover the most relevant topics of the day. These investigations on crime, politics, business, society, the media, and current events are often touted on the cover and have a dedicated following.
• Vanities: Short takes on today's most compelling personalities, Vanities is a reader favorite, incorporating splashy graphics and quick wit.
• Spotlight: Spotlight shines a light on the stars of the future. Former discoveries include Catherine Zeta-Jones, Jennifer Lopez, Leonardo DiCaprio, and Gwyneth Paltrow, all before they made it big.
• Proust Questionnaire: An update of the 19th-century parlor game, this classic Q&A features a different celebrity subject every month.
• Features: In-depth, award-winning stories about entertainment, the arts, business, politics, fashion, design, and more, are at the heart of the magazine each month.

Past Issues:

Contributors:
With every issue, Vanity Fair allows its contributors the freedom to indulge in extraordinary storytelling, making it a destination for the world's most renowned photographers and award-winning journalists, such as Marie Brenner, Bryan Burrough, Bob Colacello, Amy Fine Collins, Dominick Dunne, Christopher Hitchens, Sebastian Junger, William Langewiesche, Maureen Orth, Todd Purdum, James Wolcott, and Michael Wolff; and photographers such as Jonathan Becker, Harry Benson, Patrick Demarchelier, Todd Eberle, Larry Fink, Jonas Karlsson, Annie Leibovitz, Tim Hetherington, Norman Jean Roy, Mark Seliger, Mario Testino, and Bruce Weber.

Magazine Layout:
With a dynamic combination of big pictures and big stories, Vanity Fair delivers both bold, beautiful photography and the very best thought-provoking journalism in a clean, bold design that is simple yet sophisticated, minimal yet full of restrained energy. When it comes to visually expressing the passions of its stable of photographers, illustrators, writers, and editors, the magazine must look as smart and powerful as the topics it covers.

Comparisons to Other Magazines:
With a broad range of interesting subjects, Vanity Fair is a general interest magazine that captures the best of the best, from world affairs to entertainment, business to style, design to society. Vanity Fair is unique in its ability to act as a cultural catalyst—a magazine that provokes and drives the popular dialogue. No other magazine can match Vanity Fair's unique mix of stunning photography, in-depth reportage, and social commentary. Each month, Vanity Fair accelerates ideas and images to center stage, creating an unrivaled media event that attracts millions of modern, sophisticated readers.

Advertising:
Vanity Fair's advertisers are as eclectic as the editorial content. Fashion and retail advertisers are responsible for the majority of Vanity Fair's ad pages, but other advertising partners stem from a wide array of consumer categories, including automotive, financial institutions, not-for-profits, corporate entities, beauty, travel, entertainment/media, home furnishings, food, and wine and spirits. On average, a little more than half of the pages in Vanity Fair are devoted to advertising (56%).

Awards:

• The American Society of Magazine Editors has nominated Vanity Fair for 63 National Magazine Awards since 1984; the magazine has won 15 times
• Winner of National Magazine Awards for Reporting and Photo Portfolio, 2008
• Winner of National Magazine Award, Columns & Commentary 2007
• Winner of National Magazine Award, Public Interest 2007
• Winner of the 51st annual World Press Photo of the Year 2007
• Gold Medal Award, Photography, Spread/Single Page, Society of Publication Designers' 42nd Annual Competition 2007
• Graydon Carter: The only two-time winner of Adweek magazine's Editor of the Year
• 248 awards for design and photography since 1984
• Included on Adweek's Hot List nine times-more than any other magazine

Who Reads Lucky?
Lucky magazine is the only magazine devoted exclusively to shopping and style. A pioneer in the fashion magazine field, it provides women who are passionate about shopping with a broad range of the best styles and products out there--but a tight edit of the pieces that are worth a second look. As the voice of a friend in the know, Lucky makes fashion and beauty fun and accessible for everyone, showcasing what to wear and how to wear it. The magazine features gorgeous photography and an endless array of product shots--and every item comes with how-to-get it-right-now information next to its photo (pricing, website, phone number, store location). Readers don't have to flip to the back of the book to read the fine print on how much something costs--and they can buy it right then and there. It's all about instant gratification. Lucky also shows readers a variety of price points—you'll see a pair of $300 shoes next to a $30 pair.

Lucky's editors offer real-life women advice on how to wear the latest trends in a way that's flattering and right for their shape and size: they don't assume one size or trend fits all. It's all about accessibility, and remembering that fashion is supposed to be fun, not stressful. There's also advice on how to "shop your own closet": you don't need to go out and buy a whole new wardrobe each season—just a few key pieces and styling tricks can turn a summer piece into a fall one.

Since Lucky's launch in December 2000, circulation has rocketed from 500,000 to over 1.1 million, proving to be one of the most successful launches in Conde Nast history.

Lucky Shops Amazon:
Customers who subscribe to Lucky through Amazon.com receive the exclusive "Lucky Shops Amazon" edition, which contains an extra section that's packed with great Amazon finds handpicked by Lucky editors—and loaded with additional styling tips, advice on how to wear the latest trends, great gifts ideas, and more.

What You Can Expect in Each Issue:

• What I Want Now!: Editors' monthly picks.
• Style Spy: The latest trends, talent, and fashion news
• Lucky How-to: Smart finds, figure fixes, styling tips and advice.
• Shoes of the Month: Why we like them, and how to wear them.
• Basics: An ideal look for right now, from head to toe
• My Foolproof Outfit: A real-life woman in a cool job tells us the outfit that she comes back to again and again, and why
• Her Way: Our cover model's favorite fashion and beauty picks
• Fashion Babble: Creative Director Andrea Linett's current cravings.
• Beauty Spy: New products, great ideas, and easy looks, focusing on making beauty accessible to all readers.
• Shopping Report: Round up of new stores, incredible finds, secret sources around the country and online.
• Shopping Trip: Guides to the best boutiques in cities around the world. Recent spots include Atlanta, Melbourne, Sydney, and Portland, OR.
• Lucky Breaks: Exclusive deals, discounts, and giveaways on clothing, accessories, beauty, and home décor from retailers like Saks Fifth Avenue, shopbop.com, Barney's New York, and Old Navy.

Recent feature articles include:

• Mammoth Shoe and Bag Guides: twice a year, we show you the best shoe and bag trends, and pages of pages of everyone's favorite must-have accessories.
• Under $100 Guide: A summer's worth of style, all at can't-beat pricing.
• 30 Days of Outfits: How to build a month's worth of foolproof outfits with just a few key pieces.
• Spring and Fall Fashion and beauty trends.
• Styling tips and trends from the runway.
• Girls on the Street: we go to a different city a few times a year, bring a rack of the season's clothes and accessories, and ask real women to stop and pull their favorite looks.

Magazine Layout:
Every page of Lucky is packed full of gorgeous fashion, beauty and home finds, all shown in an appealing way and with explanations and descriptions of why our editors are loving them. It's very easy to navigate and friendly, clean design, and not at all off-putting or intimidating. The models look like real people--not scary-thin or scowly. Plus, many of Lucky's editors are photographed for the magazine every month--to show how the items look like on real people, and to help the readers feel a connection with the staff of Lucky.

Click on any image below to see select pages from Lucky:

"Evening at its Easiest"	"Lucky How-To"	"The Season's Best Looks for Under $100"
"The Season's Best Looks for Under $100"	"Metallic Sandals"	"What I Want Now!"
"My Foolproof Outfit"	"Beauty Spy: Cherry-Punch Lips"	"Lucky Shops Amazon.com: Wish List"

Contributors:
Kim France, Editor-in-Chief of Lucky, was Editor-at-Large at Spin when Conde Nast selected her to develop Lucky magazine. Before that, she was a Senior Editor and then Deputy Editor at New York magazine. France began her impressive career at 7 Days and later moved to Sassy as a staff writer. She has also covered entertainment for Elle and contributed to numerous publications, including Rolling Stone, Allure, The New York Times Book Review and Magazine, Mademoiselle, Harper's Bazaar, and The Village Voice.

Andrea Linett, Creative Director of Lucky, worked her way up through the fashion department at Sassy to become the Fashion and Beauty Editor there. She has also worked as a fashion writer at Harper's Bazaar and as a freelance stylist.

Past Issues:


Comparisons to Other Magazines:
Lucky takes the intimidation factor out of dressing! It reminds readers in an accessible, down-to-earth voice that fashion is supposed to be fun. Readers can shop each page of Lucky and feel confident that the editors have combed the fashion and beauty landscape to come up with the perfect finds--in a variety of price points.

Advertising:
The majority of advertisers are fashion and beauty, but categories run the gamut--automotive, consumer electronics, pharmaceutical, entertainment, food & beverage, etc. The ratio of edit to ad is roughly 50-50.

Awards:
Since its launch, Lucky has won a slew of industry awards, including Adweek's "Startup of the Year" in 2001, and Ad Age's "Magazine of the Year" in 2003. Lucky has also been featured three times each on both Adweek's "Hot List" and Ad Age's "A List."

Who Reads Playboy?
Provocative and informative, Playboy is America's best-selling men's magazine. Playboy is read by more than 10.3 million people in the U.S. - of which two million are women. The magazine is primarily aimed at men in their twenties and thirties, but is read by men and women of all ages.

What You Can Expect in Each Issue:
Whatever goes on between a man's ears is a convenient way to sum up the content of Playboy. Prominent among its features are the pictorials, which showcase women ranging from the girl next door to world-famous celebrities, but also includes sports, entertainment, politics, social trends, developments in the areas of sex and romance, short fiction and compelling articles on behalf of a wide variety of subjects.

• Pictorials: Featuring the world's most beautiful women, as captured by some of the world's most talented photographers.
• ManTrack: New cars, sporting equipment, technology, furniture, travel destinations and other consumer goods.
• After Hours: A bemused tour d'horizon of current culture.
• Forum: Opinion and argument about political and social developments, often focusing on issues of personal freedom and expression.
• The Playboy Advisor: A column in which readers' questions about modern living, including love, sex, fashion, technology, etiquette and other topics are answered.

In each issue, Playboy features an in-depth interview with an important figure (recent subjects include Jack Nicholson, Nicole Kidman, Mathew McConaughey, Steve Nash, Mark Cuban, Tina Fey, Kanye West, Jay Z, Matt Groening, Gov. Bill Richardson, Arianna Huffington, Bill O'Reilly, and Thomas L. Friedman); and a shorter, lighter interview called 20Q (recent subjects include Danica Patrick, Charles Barkley, Jack Black, Fergie, Paul Rudd and Rachel Bilson).

Playboy delivers news-making and substantive journalism like "Death and Dishonor," the story of the brutal home-front murder of an Iraq War veteran that was the basis for the movie "In the Valley of Elah," and "Gunning for the Big Guy," an exclusive look into the story of BALCO and the illegal use of steroids in baseball. Other recent features include a joint profile of comedians Jimmy Kimmel and Sarah Silverman; a feature article about Howard Stern sidekick Artie Lange; a profile of LAPD chief Bill Bratton; and an article about sexual repression in fundamentalist Iran. Each issue also includes a piece of fiction, spotlighting the best of established and emerging talents.

Past Issues:

Contributors:
Playboy's roster of contributors over the course of its history is second to none. It includes Norman Mailer, Kurt Vonnegut Jr., Hunter S. Thompson, William F. Buckley Jr., Arthur Schlesinger Jr., John Cheever, Arthur C. Clarke, George Plimpton, Ray Bradbury and Shel Silverstein. Active contributors include Gore Vidal, Stephen King, John Updike, T.C. Boyle, Jonathan Safran Foer, Chuck Palahniuk, Richard Dawkins, Jeff Greenfield, Denis Johnson, Jimmy Breslin, Christopher Buckley, Jane Smiley, Margaret Atwood, Robert Coover, Jim Harrison and Nadine Gordimer.

Magazine Layout
The magazine offers a pleasing balance of attractive photography, lively illustration, and well-designed text.

Comparisons to Similar Magazines:
Playboy informs its entire editorial product (articles, photographs, and illustrations) with intelligence, wit, and sophistication. They provide readers with a unique editorial mix, including lifestyle service information, entertainment, interviews, politics, advice, women, sports, news features, and short fiction.

Playboy is an American icon. Smart, edgy and a bit provocative, Playboy has been the leading men's magazine for nearly the entirety of its 55 year existence, surpassing and outlasting all competitors and imitators.

Awards
Playboy has long been recognized for its design, art and writing, receiving more than 1,600 awards. Most recently, Playboy won eight design awards from Creativity, encompassing illustration, design and editorial photography. In 2007, Playboy was also nominated for a National Magazine Award for Fiction.