Bridal

Who Reads Brides?
Brides is written for a woman engaged to be married. She comes to Brides for help and inspiration in creating a wedding that, while being uniquely about her and her fiance, will also delight her friends and family. She expects Brides to help her stay on budget as it walks her through the nuts and bolts of the wedding process, using timetables, dos and don'ts, checklists, and other user-friendly devices.

What You Can Expect in Each Issue:
Regular sections of Brides include:

• Fashion and Beauty: Runway bridal gowns paired with perfect accessories; dresses that fix specific figure flaws; new color combos for the bridal party; wedding-day beauty tips and tricks.
• Bridesmaids gifts under $50:
• The 411: Wedding Planner basics.
• Stylish reception details
• Top event planner's ideas and secrets
• Etiquette Police Q&A
• Reader roundup
• Quick Fixes to wedding emergencies

Feature Articles: Features often solve problems, including reining-in budgets, coping with guest lists, and personalizing every inch of the wedding day. Stories cover fashion, beauty, accessories, flowers, receptions, jewelry, real weddings, and honeymoons.

Past Issues:

Contributors:
Brides' contributors are all experts in the world of weddings: celebrity event planners, A-list chefs, award-winning photographers, and top beauty stylists.

Magazine Layout
Brides aims for a clean, contemporary, and beautiful environment in which information is conveyed in a simple, reader-friendly manner.

Comparisons to Other Magazines
Brides is the authority, the bible, the magazine that America trusts to help a woman put together one of the most important days in her life. Brides created this magazine category, and sets the standard for bridal magazines.

Advertising
Jewelry, cosmetics, tableware, fragrance, stationery, small electronics, personal hygiene, footwear, travel, accessories, formalwear and bridal fashion.

Awards
Brides win design awards (SPG) on a regular basis, and its individual editors have won journalism awards in their markets, including travel, beauty, and features.

Who Reads Modern Bride ?
The Modern Bride reader is a woman, on average 28 years old, who wants her day to be filled with creative, personal touches that speak to her and her groom. She is searching for a dream dress and fabulous reception ideas that break out of the cookie-cutter wedding mold.

What You Can Expect in Each Issue:

• Bride to Bride: One of our most popular columns, it poses sticky questions (such as "A close friend declined our wedding invitation with a lame excuse. I'm so upset. Should I say something?") and real brides' opinions.
• Four Dresses Under $900: Another big hit with brides, this column shows four gorgeous dresses at real-life prices
• How-To Guide: What You Really Want to Know: This is a fun twist on the traditional advice column because, as the title says, it focuses on the stuff a bride cares about most but can't get the answers to anywhere else. (Example: How do I fit in a bathroom stall in my wedding dress?)
• Features: Modern Bride explores trends in features such as "The Death of Bridezilla," where it made the bold declaration that a more gracious bride is on the rise, and "Wedding Scams," an in-depth reported piece on the shadier aspects of wedding planning and how the bride can best protect herself. In addition, Modern Bride tackles issues of interest to women in this age bracket, such as our eight-page "Modern Bride's Good-Health Guide" and "Wedding-Night Sex Moves." Lastly, each year Modern Bride names the most influential tastemakers in the industry in its "25 Trendsetters" feature, and announces the 50 World's Best Honeymoons.

Past Issues:

Contributors:
Modern Bride's features and essays are written by some of the most celebrated names in journalism and literature, including:

• Leslie Bennetts (contributing editor at Vanity Fair)
• Bob Morris (The New York Times)
• Dani Shapiro (The New Yorker, AVogue, Elle)
• Jancee Dunn (Rolling Stone, AVogue)
• Rory Evans (Glamour, Self, Cookie, Martha Stewart Living)

It also features well-known fashion photographers, including:

• Iris Brosch (Vogue Italia, French Marie Claire, The New York Times))
• Stephanie Pfriender Stylander (Conde Nast Traveler, Interview)
• Alastair Taylor Young (fashion campaigns include Bulgari, Giorgio Armani, and Lancome)

Magazine Layout
Gorgeous photography, clean, simple art direction and an honest voice all reach out to capture the bride-to-be, helping her plan a wedding as unique as she is.

Advertising
The ads in the magazine reflect all the categories that a Modern Bride is drawn to as she plans her wedding—financial institutions, wedding dresses, beauty products, retail stores, tabletop and home products, hotels and honeymoon locations, and food and wine.

Awards

• 2004 FiFi Award for Excellence in Fragrance Coverage
• 2004 American Photography #21 Juried Selection
• 2006 Merit Award, SPD for photography story
• 2006 Merit Award, SPD for photography spread

Who Reads Elegant Bride?
Elegant Bride's reader is a sophisticated, well-traveled bride, often in her late 20s-early 30s, who has an innate sense for the very best and seeks that for her wedding.

What You Can Expect in Each Issue:

• Party Scene: Photos and brief recaps of the parties that surround an elegant wedding - the rehearsal dinner, the bridesmaids' luncheon, the after-party, the sendoff brunch, and more.
• Expert Advice: A profile of a tastemaker in the wedding industry (dress designers, floral designers, cake bakers), along with his or her wedding-day tips and favorite products.
• 4 Elegant Brides: Portraits and vignettes that capture the emotion and excitement of the wedding day, from the bride's perspective.
• Real Weddings: Lush photographs of truly elegant affairs.
• At Last: One gorgeous shot of a fabulous dessert to end the celebration.
• Feature Articles: Topics are of particular interest to the detail-oriented bride and have included "Remarkable Menus," "The Legacy of Lace," and "The Art of the Napkin Fold."

Magazine Layout:
Elegant Bride's thoughtfully constructed design is an invitation into a world of unique ideas and sophisticated elegance. Inside its pages is a beautiful balance of white space, playful typography, smartly conceived art direction and gorgeous photography.

Click on any image below to see select pages from Elegant Bride:

Elegant Bride	"Modern Language"	"Sunset View"
"A Garden of Delights"	"Local Color"	"Sunny Sweet Chocolate Cake"
"Garden Seating"	"Glimpse of the Good Life"	"Artisanal Details"

Contributors:
Photographers include some of the most renowned lens-men and -women in the industry, including Mark Squires, Rodney Smith, Roberto D'Este, and Cleo Sullivan. Writers come from the world of luxury writing and have been published in the New York Times, Absolute, Food & Wine, Women's Wear Daily, and more.

Past Issues:


Advertising:
The majority of advertising is targeted to the needs of the bride, from wedding-dress fashion and jewelry to beauty products.

Awards:

• 2005 FiFi Award for Excellence in Fragrance Coverage
• 2006 FiFi Award for Excellence in Fragrance Coverage
• 2006 Merit Award, SPD (Society of Publication Designers) for design
• 2007 Gold Ink Award for Excellence in Printing